Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Janet E. Johnson, Founder of Janet E. Johnson, LLC., located in Farmington, MN, USA.

What's your business, and who are your customers?

Our company specializes in lead generation using Facebook, Instagram, and TikTok advertising.

Tell us about yourself

I have the typical background of going to school and getting that college degree (which is Elementary Education), but I found it hard to find a job at the time. So, I found a network marketing company back in my 20s, and it changed my mindset to that of more of an entrepreneur.

I first started this business because I wanted the freedom to stay home with my kids. It started with selling on eBay, then morphed into affiliate marketing, blogging, SEO, social media marketing, and more. After a few years, I decided to start helping business owners with their online marketing, and hence, the agency was started.

What's your biggest accomplishment as a business owner?

As business owners, there are a ton of challenges that many do not realize, so being able to not only stay in business but have a thriving business is an accomplishment in itself.

What's one of the hardest things that come with being a business owner?

The toughest for me is to keep up with all the moving parts, manage a team, manage the money, and still get all your marketing out. There is so much to do as a business owner that I can't say I'm ever bored! But I do still love it!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know when/if you should be an LLC or an S-Corp (I learned this the hard way), so have a good accountant helping you.
  2. Don't give up! If you keep going, you will get there. We all have hurdles in our business to overcome, but we just have to push through, and no matter how long it takes, you will get to the other side if you "don't give up."
  3. Just do it! I see so many business owners that hurt their businesses and have a hard time moving forward because they overthink. It's better to get 'something' moving forward that is imperfect than have the perfection stall your business and your success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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