Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Mario Izzo, Co-Owner of Izzo Pro, located in Henderson, NV, USA.
What's your business, and who are your customers?
Izzo Pro is a professional videography and photography service provider that caters to a diverse range of clientele. With a strong foothold in the industry for 9 years, our services have been widely recognized in the Las Vegas area for their exceptional quality and value. Our core business offering includes videography and photography services that cater to a variety of events and occasions, including weddings, music videos, business commercials, and corporate events. We employ state-of-the-art equipment and advanced techniques to deliver outstanding visual content that meets the unique needs of our clients.
Our primary target audience comprises individuals and organizations seeking top-notch videography and photography services. Our customers include couples who are preparing for their weddings, musicians who require professional-quality music videos, and businesses that need promotional materials to elevate their brand identity. At Izzo Pro, we strive to exceed our client's expectations by delivering exceptional customer service and premium-quality visual content. We take pride in our work and are committed to ensuring that our clients receive the best value for their investments.
Tell us about yourself
Izzo Pro was born out of a desire for a fresh start when we moved to Las Vegas in 2015. With our passion for video and photography, we saw an opportunity to turn our talents into a thriving business. Shortly after we started, we were blessed with the arrival of our two sons. Their presence not only brought joy to our family but also served as a driving force behind our commitment to providing exceptional visual content for our clients. Today, our business is a testament to the power of passion, hard work, and the love we have for our family.
What's your biggest accomplishment as a business owner?
At Izzo Pro, our biggest accomplishment as a business is our continuous growth year after year. With each passing year, we have experienced a steady increase in our success and profitability. This growth has allowed us to attract higher-quality clients, create more opportunities, and build stronger relationships within the industry. We are proud to have achieved this milestone by staying true to our core values of exceptional customer service, unparalleled creativity, and unwavering dedication to our craft. As we continue to grow, we remain committed to delivering the same high level of service and quality that has made us successful thus far.
What's one of the hardest things that comes with being a business owner?
As business owners, one of the biggest challenges we face is managing our time effectively. This is particularly challenging when you have a family to care for. Balancing the demands of running a successful business while also being present for our loved ones requires a significant amount of planning and organization. However, we recognize that time management is critical to the success of our business and the well-being of our family. We make a conscious effort to prioritize our time, set realistic goals, and maintain a healthy work-life balance. This allows us to be fully present and engaged in both our personal and professional lives, which ultimately leads to greater success and fulfillment.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
For new business owners, there are a few key tips that can help set them on the path to success. Firstly, it is crucial to discipline yourself to work every day. Without discipline, it's easy to lose focus and become sidetracked by other priorities. Consistency and persistence are key to building a successful business.
Secondly, it's important to trust your intuition and take risks. Being too cautious can hinder progress, and taking calculated risks can often lead to big rewards. It's important to have confidence in yourself and your ideas and to be willing to take chances when the opportunity arises.
Finally, finding mentors is a crucial factor in building your business quickly. Mentors can offer valuable insights and guidance based on their own experiences. They can help you avoid common mistakes and pitfalls and help you stay motivated and focused on your goals. Even finding digital mentors on platforms like YouTube can be incredibly helpful. By implementing these tips, new business owners can increase their chances of success and achieve their goals more efficiently.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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