Interested in starting your own entrepreneurial journey in candle-making but unsure what to expect? Then read up on our interview with Emma Wass, Owner of Irish Daisy Candle Co., located in Petawawa, ON, Canada.

What's your business, and who are your customers?

At Irish Daisy Candle Co., we believe that quality ingredients make the best products! All Irish Daisy products are carefully handcrafted in small batches, using high-quality North American ingredients. They are always free of phthalates, parabens, nitro-musk, & harmful additives.

Our ever-growing product lineup currently includes soy candles made with FSC-certified wooden wicks - come in reusable glass jars and some in handmade concrete vessels, wax melts, whipped body butter, body polish & scrubs, room & linen sprays, lip balm, beard oil, and body oil. Our customers value high-quality, eco-conscious, beautifully fragranced products. They love that when they buy from my small business, they are supporting a big dream.

Tell us about yourself

My name is Emma, and I am the owner of Irish Daisy Candle Co. I am a 24-year-old mom of one sweet boy and two big puppies. I am a coffee lover, a beach bum, and a snack enthusiast. I started making candles two years ago after my son began to take consistent naps. My passion for candles and home fragrances quickly grew into a business in September 2020. Over the past two years, my small candle lineup has developed into a range of 8 products with over 30 scents.

What's your biggest accomplishment as a business owner?

As a business owner, I am so proud every single time someone tells me they love my products. For me, it is such a huge accomplishment knowing that I have built my brand from nothing and now receive recognition and praise from others who have inspired me along my journey.

What's one of the hardest things that come with being a business owner?

I think the hardest thing about being a business owner is finding balance. Personally, I struggle to separate myself from my business, even during my downtime. I find it hard to balance my personal and professional life and find adequate time for both in one day.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Believe in yourself & your dream.
  2. Be patient with yourself & the growth of your business.
  3. Invest in an organization system.

Is there anything else you'd like to share?

Irish daisies are more commonly known as dandelions.
The dandelion is the official flower of the military child.
The name of my business is a nod to my life, the life of my son, and the life of the many military children in our country.

The Dandelion – The Official Flower of the Military Child

Written by an unknown author:

“The official flower of the military child is the dandelion. Why? The plant puts down roots almost anywhere, and it’s almost impossible to destroy. It’s an unpretentious plant yet good-looking. It’s a survivor in a broad range of climates. Military children bloom everywhere the winds carry them. They are hardy and upright. Their roots are strong, cultivated deeply in the culture of the military, planted swiftly and surely. They’re ready to fly in the breezes that take them to new adventures, new lands, and new friends.

Experts say that military children are well-rounded, culturally aware, tolerant, and extremely resilient. Military children have learned from an early age that home is where their hearts are, that a good friend can be found in every corner of the world and that education doesn’t only come from school. They live history. They learn that to survive means to adapt, that the door that closes one chapter of their life opens up to a new and exciting adventure full of new friends and new experiences.”

Where can people find you and your business?

Website: https://irishdaisycandles.ca/
Facebook: https://www.facebook.com/irishdaisycandleco/
Instagram: https://www.instagram.com/irishdaisycandleco_/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.