Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Ires Alliston, Founder of Ires Alliston International LLC., located in Orlando, FL, USA.
What's your business, and who are your customers?
As a business strategist and a high-ticket coach, I offer premium coaching services such as creating high-touch programs and online courses to individuals (coaches, consultants, speakers, authors) as well as businesses and organizations seeking to achieve specific goals. As an entrepreneur and business professional, I'm highly motivated and willing to invest significant resources to ensure my wide range of clients are getting the results they're looking for when they hire me.
Tell us about yourself
Besides being passionate about helping others achieve their goals and improve their lives, I started my business out of desperation to improve my life and my family's lives and the desire to have a greater impact and earn a higher income. I know this sounds cliche, however, my children were the catalysts that helped my entrepreneur journey many years ago.
Despite having only $100 in our bank account for food for the entire week, I decided to take a risk and invest half of that amount, $50, to start my own company as a website designer. Within just a few days, I secured my first client, which was a massive success as it allowed me to multiply my initial investment of $50 to $500 within a short period of three days.
It's worth noting that at the time, I had no knowledge of what an entrepreneur was or what exactly I was supposed to do. However, despite my lack of knowledge, I still took a leap of faith and made an investment in myself.
Nowadays, and thanks to that leap of faith, I'm motivated by a combination of factors (my family included), the desire to make a positive impact, financial rewards, and a sense of freedom and ability to control my work and my own destiny.
What's your biggest accomplishment as a business owner?
My primary business accomplishments as a woman entrepreneur, mother, and business coach revolve around achieving personal fulfillment while simultaneously positively impacting the lives of those around me.
What's one of the hardest things that comes with being a business owner?
There are so many factors, and I can name at least three or more things top of mind (managing finances, dealing with uncertainty, balancing work and personal life, hiring and managing employees); however, I believe maintaining a competitive edge is hard, especially in the sea of experts and business professionals.
In today's fast-paced business world, it can be challenging to stay ahead of the competition and maintain a competitive edge. This requires ongoing innovation, adaptation to changing market conditions, and a willingness to take calculated risks.
Being a business owner can be a rewarding and fulfilling experience, but it also requires hard work, perseverance, and the ability to navigate through a range of challenges and uncertainties.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
The top 3 tips for business strategists and high-ticket coaches I can offer in terms of starting, running, and growing a business today are:
- Develop a solid business plan: A well-crafted business plan can serve as a roadmap for your business, outlining your goals, strategies, and financial projections. It can also help you secure funding and make informed decisions about how to allocate resources.
- Focus on customer needs: Successful businesses are built around meeting the needs of their customers. This requires a deep understanding of your target market, their pain points, and how your product or service can solve their problems. Make sure to continually gather feedback and make adjustments to your offering as needed to meet the evolving needs of your customers.
- Embrace continuous learning and innovation: In today's fast-paced business environment, it's essential to stay agile, adaptive, and willing to learn and innovate. This means staying up-to-date with the latest industry trends and best practices, continually seeking out new opportunities for growth, and being willing to take calculated risks to stay ahead of the competition.
So, develop a business plan, focus on customers' desires and wants, and adapt to the changing times so you don't get left behind in today's fast-paced business environment. Figure out where the world is going and be the first to get there!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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