Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Fredericke Grillitz, director, and owner of IQ BEAUTY OF COURSE, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
IQ BEAUTY OF COURSE, is an innovative line of lightweight makeup that helps you look as good as you feel. I have worked extensively as a makeup artist for top models, refining my skill of bringing out their inner beauty. My makeup line embodies my desire to give all women an intelligent approach to selecting and applying the best makeup for their individual looks. Moving away from conventional ideas about makeup, IQ Beauty products treat the skin as a canvas, enhancing its natural glow and texture. This approach offers the best line of concealers, tinted moisturizers, eyeshadows, and cream blushes to reflect a woman's inner glow. I found that a woman's natural glow had a superior beauty over caked-on foundations and powders. A glowing skin texture is our signature look. I believe that less is more. The polished glow of IQ Beauty is refreshing and empowering. The natural elegance that radiates from a happy, confident woman is packaged into every IQ Beauty product without loads of makeup caked on. The better you feel, the better you look, and the results are stunning. The look is fresh, modern, and timeless.
Tell us about yourself
During my work as a makeup artist, I began to think of ways to share my experience and beauty tips, resulting in the launch of IQ Beauty. I wanted to bring the runway to the street and show how each woman can feel and look like a supermodel.
What's your biggest accomplishment as a business owner?
My personal relationship with my clients! Furthermore, while operating a business, I had to learn to wear many hats. It's a constantly evolving process. I learned a lot, and it's very rewarding.
What's one of the hardest things that come with being a business owner?
I am a small and independent business owner, which comes with its challenges. It's a constant struggle between the sky and the limit.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Be authentic and believe in your product and mission! It's really important to understand who your audience is and what you offer is of real value to them. I always give my clients the best possible choices from my point of view.
Is there anything else you'd like to share?
Have fun with it! It's a great experience.
Where can people find you and your business?
Website: https://iqbeauty.com/
Facebook: https://www.facebook.com/frederickeg
Instagram: https://www.instagram.com/iqbeauty/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.
