Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Brad Burge, Founder of Integration Communications, located in Oakland, CA, USA.
What's your business, and who are your customers?
At Integration Communications, we pride ourselves on being the go-to communication partner for cutting-edge psychedelic businesses. Our mission is to help psychedelic businesses, from educational and training organizations to drug developers, medical clinics, and retreat centers, establish a brand that reflects their values and creates a lasting impact on the psychedelic industry. Our team has a deep understanding of the unique challenges that come with marketing psychedelic products and services, and we're committed to developing creative and innovative solutions that resonate with politically and culturally diverse audiences. Our services range from branding and messaging to media relations and content creation. Let's work together to build strong and memorable brands that help our clients stand out in the competitive psychedelic market while remaining in alignment with ethical values.
Tell us about yourself
What first got me started working on Integration Communications was my desire to leverage my decade-plus of psychedelic communications expertise and experience to have an even greater impact on the psychedelic industry and culture. After 10+ years leading communications for the non-profit Multidisciplinary Association for Psychedelic Studies (MAPS), I recognized the still-nascent potential of the psychedelic space and saw an opportunity to help the burgeoning community of psychedelic start-ups and organizations navigate the complex world of psychedelic public relations. What motivates me each day is the knowledge that effective, ethical communication can make all the difference in helping to shape the narrative around psychedelics and, in turn, promote a greater understanding and acceptance of these powerful medicines. For me, Integration Communications is not just a job but a passion and a mission to help shepherd the growth of this exciting new field.
What's your biggest accomplishment as a business owner?
Integration Communications is honored to serve as the most experienced public relations agency in the psychedelic space. Our team is grateful for the trust and confidence that our exceptional clients have placed in us to amplify their voices and connect with audiences. Our experience, combined with our proven strategies and unparalleled expertise, ensures that we deliver the results our clients deserve, time and time again.
What's one of the hardest things that comes with being a business owner?
One of the hardest things about being the founder of Integration Communications is keeping up with the ever-evolving psychedelic industry and its complex landscape. It's crucial to remain attentive to the unique and rapidly changing needs of the space and to avoid getting caught up in the hype. Maintaining a commitment to transparency and providing high-quality communication services to our clients is equally challenging in an increasingly competitive industry.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
As someone who's been in the psychedelic space for over a decade, I've learned a few things about starting and growing a business in this industry:
- Focus on building relationships with trusted partners because collaboration is key in this sector.
- Prioritize transparency and ethical practices because consumers and stakeholders are looking for authenticity and accountability.
- Keep an eye on the latest developments and research in the field, and be prepared to pivot and adapt as the industry evolves.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.