Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Paula Sa, Founder of Instantes Aureos, located in Porto, Portugal.

What's your business, and who are your customers?

My business is about face yoga and self-care. My customers are beautiful women that glow inside out and choose to age well.

Tell us about yourself

I felt completely empty doing my old job, so I started working on my own business to live my soul's purpose. I never felt it could be possible, but it is, and I couldn't be more grateful! Having a happy work-life balance and time for my family and me motivates me the most.

What's your biggest accomplishment as a business owner?

"You did it. You found a way to balance your personal and work life, serve thousands of people, are a successful woman, and are still the same. This is such a great example for your kids."

What's one of the hardest things that come with being a business owner?

Sometimes I work 7 days a week, but I still live my dream life.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You can live your dream life, so don't give up. Sometimes it will be easy; sometimes, you will be tired; sometimes, it will be hard; sometimes, someone will tell you to give up... Don't let this distract you from your goal, and you will make it. You will live your dream life!
  2. Don't be average, be phenomenal!
  3. While you are succeeding, do not forget to enjoy the ride.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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