Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Dr. Donald Wood, CEO of Inspired Performance Institute, located in Orlando, FL, USA.

What's your business, and who are your customers?

The Inspired Performance Institute provides a cutting-edge neuroscience program to reduce or eliminate the effects of trauma. The program is effective for anxiety, PTSD, panic attacks, and depression. The patented TIPP process is completed in a four-hour long session followed by 30 days of audios that focus on creating new beneficial behaviors.

Tell us about yourself

I became interested in finding solutions for my wife and daughter, that had experienced childhood trauma. Their childhood trauma created several health-related issues and the only solutions being presented for them focused on managing and coping with their symptoms. My daughter first developed Crohn's disease, an autoimmune condition that required multiple surgeries to remove 24 inches of her intestinal tract. She also developed another autoimmune disorder called Idiopathic Pulmonary Hemosiderosis. They were told there was no cure for either of these disorders and no known cause for either. Through extensive research, I discovered the cause in both of their cases was unresolved childhood trauma. That unresolved trauma created inflammation, and the inflammation compromised their immune system and neurotransmitters. I realized the key was to reset the way the mind was handling the trauma loop.

What's your biggest accomplishment as a business owner?

The biggest accomplishment was having a patent issued for the TIPP process.

What's one of the hardest things that come with being a business owner?

The biggest obstacle has been finding investment or funding for the development of our programs.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Fully vet your idea before spending a lot of money. That helps you see any fatal flaws that are not obvious.
  2. Keep expenses low in the beginning, and be frugal; it will be critical when you need to grow and find the money you saved can be the money you can invest now.
  3. Find key people to help you grow your business and reward them accordingly.

Is there anything else you'd like to share?

What I say to everyone I see for a session "There's nothing wrong with you; there's nothing wrong with your mind; you have experienced some events and experiences that are interfering with your mind's ability to perform at your highest level."

Where can people find you and your business?




If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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