Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Jeffrey Reining, Owner of InProcess Counseling LLC, located in Grand Rapids, MI, USA.

What's your business, and who are your customers?

InProcess Counseling is a mental health therapy practice that works with a variety of issues and clients from ages 5-99. Our customers are individuals and couples who find they are struggling with depression, anxiety, substance use, stress, transitions, boundaries, communication, difficult behaviors, and more. Our goal is to build safe and connected spaces with our clients where we can encourage their growth and achieve their goals.

Tell us about yourself

After having worked in the mental health field in a variety of settings, including with teenagers in recreational settings, as an intensive in-home family therapist, a crisis stabilization clinician, and an individual counselor in several private practices, I finally opted to open my own therapy practice in the Grand Rapids area. Having such a diverse experience in work settings, I was inspired to open my own therapy practice taking the best of my experiences and trying to address the issues I've seen be challenging to myself and my peers. Additionally, I am motivated each day to provide the best clinical services I can to provide my clients with a place to reduce suffering and pursue growth. As a business owner, I have been able to bring my desire to help others through clinical excellence with my entrepreneurial side to create the best place for a therapist to be their best therapist.

What's your biggest accomplishment as a business owner?

In the mental health field, you learn a lot of therapeutic skills and a lot about behavior, emotions, and theories, but you do not learn anything about business. Given that lack of experience and education, I believe my biggest accomplishment was to learn how to do all of the things necessary to launch, market, and grow a small business. We are expanding from 3 to 9 employees, and I am proud I learned enough to make this type of growth happen.

What's one of the hardest things that come with being a business owner?

Similarly to the question above, having zero experience as a business owner has made starting a business one of the hardest things I have done. Having to check, double check, and then test each idea without previous experiences can make it difficult to have confidence in your decisions and not worry that you made some large mistake that could set us back significantly.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Test your ideas and know your numbers. How much money, time, and setup do you need to go from start to stable.
  2. Know that if you are willing to learn, you can find the answer or someone who can help you find the answer you need.
  3. If a normal person like me can do it, so can you.

Is there anything else you'd like to share?

There may never be a "good time" or a "right time" to start a business, but if you're excited about an idea and have a vision, there is no reason to keep waiting to trust yourself and make a move!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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