Interested in starting your own entrepreneurial journey in business solutions but unsure what to expect? Then read up on our interview with Somi Arian, Founder & CEO of InPeak, located in London, England, UK.
What's your business, and who are your customers?
InPeak is a next-generation professional networking and content management platform built for the age of the Metaverse and Web3. It combines elements from LinkedIn and Masterclass to offer a novel and much more efficient way for creators to build communities and monetise their networks. InPeak empowers Web3 communities to monetise live events and on-demand content through token-gating, advertising, and subscriptions with on-chain technology built on open-source distributed ledgers.
We're currently building a social networking element and verifiable credentials. The platform is being adopted by large Web3 communities, including Real Vision, Overpriced JPEGs, Zen Academy, Lens Protocol, Ledger, and Impact Theory, to name a few. To understand exactly what InPeak is, we need to understand the stage we are in the evolution of the internet. As Chamath Palihapitiya puts it, the first life phase of the internet was all about the protocols. The second phase was all about social media, and the third phase, which is where we are now, is all about content creators. InPeak is a platform that empowers content creators to manage their content, build a community around it, and monetise efficiently all in one place.
Tell us about yourself
My passion for exploring the intersection of technology, society, and culture is what first got me started working on my business. What motivates me each day is the opportunity to create meaningful change in people's lives by leveraging technology and AI.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner has been being able to navigate two businesses at the intersection of where humanity meets technology.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that come with being a business owner is the constant need to balance short-term and long-term goals. It's important to make sure we're meeting our immediate needs as a company while also staying focused on our long-term vision.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Focus on solving a real problem that people are experiencing, and make sure your product or service delivers real value to your customers.
- Build a strong team that shares your vision and is passionate about the work you're doing. You can't do it all on your own, and having a team that's aligned and working towards the same goals is critical to success.
- Be open to feedback and always be willing to learn and adapt. The business landscape is constantly changing, and it's important to stay agile and adjust your approach as needed to stay ahead of the curve.
Where can people find you and your business?
Instagram (Company): https://www.instagram.com/inpeakxyz
Instagram (Personal): https://www.instagram.com/somiarian
Twitter (Company): https://twitter.com/inpeakxyz
Twitter (Personal): https://twitter.com/SomiArian
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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