Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Craig Goldberg, President and Co-Founder of inHarmony Interactive, located in Las Vegas, NV, USA.
What's your business, and who are your customers?
As the co-founder of InHarmony Interactive, I am happy to explain our business and customers. InHarmony Interactive is a technology company that is on a mission to revolutionize America's approach to mental, physical, and spiritual well-being. We offer a line of relaxation furniture, which includes the inHarmony Sound Lounge, inHarmony Practitioner, and inHarmony Meditation Cushion, as well as our app inHarmony: Music Meditations, which drives the content through our technology. These pieces of furniture are designed to promote relaxation, reduce stress, and enhance wellness. Our customers for these products include spas, wellness centers, healthcare facilities, and individuals who prioritize self-care and relaxation.
All three of the inHarmony furniture products deliver fast and effective benefits to the whole body. Within seconds of sitting on the inHarmony Meditation Cushion or laying down on the inHarmony Sound Lounge or inHarmony Practitioner, you'll experience a deeply centering mind-body experience. In as little as 11 minutes, you'll experience benefits such as: muscle relaxation, lymphatic drainage, stress reduction, and a more relaxed nervous system.
It's unique that inHarmony offers products for both B2B and B2C audiences. Initially, the inHarmony Sound Lounge (launch 2016) and inHarmony Practitioner (launch 2018) were purchased primarily by professional healthcare practitioners. The Sound Lounge is our most immersive experience, ideal for home or office. The Practitioner resembled a massage table and was built specifically to augment bodywork and hands-on modalities with vibration therapy.
The team at inHarmony knows our technology helps bring our clients into a meditative state. We began prototyping a smaller-footprint product focused on meditation. In 2020 we ran a successful Indiegogo Campaign to bring to life our newest innovation, the inHarmony Meditation Cushion. Now all three inHarmony products are being used at homes and businesses.
As a leader in vibrotactile stimulation and Vibroacoustic Therapy, it's noteworthy that our products are the most powerful on the market and that we continue to invest in therapeutic music with a new record label: inHarmony Media. The original music features a distinctive blend of progressive, edgy guitar riffs and arpeggiations. Sound therapy promotes physical and psychological healing by putting your body into a parasympathetic state, where our bodies can naturally repair and heal.
In 2023 we expanded the inHarmony brand into a music label. It is an important step in supporting the mission of improving the human condition and sharing the benefits of vibroacoustic and vibration therapy with the world. Sound therapy is having a major moment right now—the inHarmony app currently has over 3,000 users who listen to over 8,000 tracks per month.
I believe it's important to be reliable, show up for people, and live by our core values (curiosity, innovation, inspiration, community, and achievement). We are blessed that our partners and customers share these values, which have earned us their loyalty and a solid reputation.
Tell us about yourself
I am grateful to share more about the origin story with you. What better way to bring you into the community than to share more about our family and how I became passionate about the world of vibroacoustic therapy? About ten years ago, Ipek, my wife, began showing signs of illness. For over six months, we went to Doctor after Doctor, Specialist after Specialist, and no one could tell us what was wrong. I cannot even tell you how many tests and appointments we had with the results coming back normal. All to say, they did not know what was going on. After months of not being able to figure out what was causing her to feel sick, we had a close friend suggest removing gluten from our diet because the symptoms could be caused by gluten sensitivity. This pesky little ingredient we now know so much about was causing her body to become inflamed. Three days without gluten, and sure enough, all of her symptoms went away. This led to a deep dive into the body and how it operates. This research opened the door for my journey into the mind-body connection, mindfulness, and wellness.
Fast forward a few years, and our entire family eats gluten-free. My wife, Ipek, is feeling so much better. But there is another twist to the story that's equally important to my drastic career and lifestyle change. When we initially switched to gluten-free, there was an unforeseen complication with my health, and my energy started to decline. After a few months of struggling, I woke up on a Sunday morning, and I started doing research about food. My first key learning was that I was feeling worse because my body was detoxing after cutting out gluten. The second key learning was about genetically modified organisms (GMOs). I watched a documentary called "Genetic Roulette," and after taking notes and fact-checking what I learned, I realized just how many foods we were eating and products we were using that were genetically modified.
These two truths compelled us to go through our entire house and get rid of all of the harmful products we were using and the foods we were eating. We went vegan and organic and were extremely strict with our diet - as extreme as bringing our own food everywhere we went. We changed everything and started eating clean, finding replacements for products we were using that had harmful ingredients in them. This is how we were introduced to essential oils…and then…vibroacoustic therapy. As you may know, essential oils have many benefits for the body, and we became voracious to learn everything there was to know about them.
We were now deep in our health and wellness journey and wanted to share our knowledge with the people around us. We started traveling to teach and educate others about the efficacy of essential oils and how they help the body interact with the nervous system. While we were traveling and teaching about essential oils, I was constantly drawn to the sound baths at the conferences we attended. I wanted to be able to recreate this feeling in the comfort of my own home to have "sound therapy on tap." After a conference, I went back home, took a 5.1 stereo system, laid down on the floor in the starfish position, surrounded my body with speakers, and cranked up the music to try and recreate that feeling.
At this point, I knew that I wanted to continue to try to recreate this feeling, but I didn't have the right technology. Soon after this, I connected with Business Partner Dominic Carnevale and had my first Sound Lounge experience. Halfway through my session, I took the headphones off and realized he had recreated exactly what I was looking for. Since then, Dom and I have been working together, supporting one another, and building the beautiful inHarmony community of like-minded, exceptional human beings on a quest for optimal human performance.
What's your biggest accomplishment as a business owner?
As a business owner, my biggest accomplishment has been to improve the human condition and share the benefits of vibroacoustic and vibration therapy with the world. We're contributing to a movement toward better health through preventative therapies and technologies. We have been growing these past few years rapidly. We currently provide relaxation furniture and record label in inHarmony Media. Rest assured; there are more product extensions coming in the future.
Coming out of the COVID-19 pandemic, we've seen a massive shift in daily routines and lifestyles, with more people prioritizing and focusing on health and well-being. The pandemic made us more conscious of the importance of self-care, mental health, and physical fitness. Many people changed jobs, switched to remote work, had to juggle childcare responsibilities, or experienced social isolation…all of which contributed to increased stress and anxiety levels.
As a result, we've seen a surge in people taking up wellness practices such as meditation, yoga, healthy eating, and exercise. Companies are also recognizing the importance of employee wellness and are providing resources and programs to support their physical and mental health while at the office with wellness rooms and meditation spaces. This refocused energy and effort towards wellness has brought a much-needed positive change in our culture and society, promoting healthy living, and inHarmony is part of that movement.
The inHarmony brand is growing to provide a unique and immersive experience to everyone through vibroacoustic technology that delivers relaxation, better sleep, weight loss, heart health, detoxification, increased circulation, and reduced anxiety. I hope my legacy will be to be a part of personal wellness journeys and ultimately improve people's lives.
What's one of the hardest things that comes with being a business owner?
As a business owner, I can say that one of the hardest things that come with the territory is the need to wear multiple hats. When you start a business, you quickly realize that you are responsible for many different aspects of the company, from sales and marketing to operations and finance. It can be challenging to balance all of these responsibilities while also ensuring that the business is growing and thriving. Additionally, the pressure of making decisions that could impact the success or failure of the business and, ultimately, jobs can be daunting. However, the rewards of entrepreneurship, getting to live your passion, and seeing your vision come to life make it all worth it.
As a devoted husband and engaged father, I find it challenging to balance the demands of running a business with my personal life. However, I have found that prioritizing my time has helped me to create a fulfilling and successful life, both professionally and personally. For example, my three-year-old daughter and I often use the inHarmony relaxation furniture together. My daughter Harmony has been using our technology since she was growing inside the womb. Within her first week on this incredible planet, she was on the Sound Lounge herself. As soon as she lay down and felt the gentle vibrations and soothing sounds, her face lit up with joy and contentment. She closed her eyes and smiled, and it was clear that she was feeling relaxed and at ease.
As a parent, it's incredibly fulfilling to see my daughter experiencing the benefits of our products. She also loves to use the inHarmony Meditation Cushion and is almost old enough to turn it on without our help. As a father, nothing brings me more happiness than seeing my child healthy and happy, and our products have helped this to be a reality.
Seeing my daughter use our products has reinforced the importance of our mission at inHarmony. We are dedicated to creating innovative products that promote relaxation, reduce stress, and enhance wellness, not just for adults but for children as well. The joy that my daughter has brought to my life is immeasurable, and being able to provide her with tools that support her health and happiness is a gift that I will always cherish.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
It's a challenging task to condense entrepreneurial advice into just three tips. But I'll give it a try.
First, focus on your mission: It's important to have a clear understanding of your company's mission and values. This will guide your decision-making and help you stay true to your purpose. When you face challenges or difficult decisions, always refer back to your mission and ask yourself if your actions align with it.
One of the main ways I stay focused is by regularly revisiting the inHarmony Core Values and Purpose to ensure that my actions and decisions are in alignment. I also prioritize setting clear goals and developing actionable plans to achieve them. This helps me stay on track and maintain a sense of purpose and direction. Another way I stay focused is by delegating tasks and responsibilities to trusted team members and partners. This allows me to focus on high-level strategic thinking and decision-making rather than getting bogged down in day-to-day operational tasks. Additionally, I prioritize self-care and mindfulness practices, such as meditation and exercise, which help me stay centered and focused. Ultimately, staying focused on my mission requires discipline, intention, and a willingness to adapt and make course corrections as needed. Speaking of adapting…that leads me to the second tip.
The second tip is to be adaptable. The business landscape is constantly changing, and it's important to be adaptable and flexible. Be willing to pivot your strategy when necessary and embrace new opportunities that arise. Be open to feedback and be willing to make changes based on their recommendations. I'm a member of the Entrepreneurs' Organization (EO) here in Las Vegas, and this community is incredibly valuable in helping me stay adaptable to the constantly changing business landscape. One of the main benefits of being a part of EO is access to a global network of entrepreneurs who are facing similar challenges and opportunities in their businesses. This network allows us to share knowledge, exchange ideas, and learn from one another, which is especially important in a constantly changing business landscape. EO also offers learning resources and events that focus on topics such as innovation, technology, and leadership, which helps me stay up-to-date on the latest trends and developments in the business world. Overall, the EO community has been instrumental in helping me stay adaptable and nimble in the face of a constantly changing business landscape.
This leads me to my third tip, which is to build strong relationships. Success in business is often dependent on the relationships you build. Whether it's with your employees, customers, or partners, invest in building strong connections. Communicate effectively, be transparent, and show appreciation for those who support you. Building a network of strong relationships can help you overcome challenges and achieve long-term success. One of the special groups I want to call out today is the inHarmony Affiliate Network. Having a family of affiliates who are passionate about our products has helped to expand our reach and drive sales. I've made an extra effort to cultivate relationships with our affiliates and provide them with the resources they need to be successful. When our affiliates succeed, inHarmony succeeds, so it's a win-win situation.
At inHarmony, we value all our loyal partnerships and relationships and believe they are key to our continued success. Thank you. Be well.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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