Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Jeannette Dardenne, Owner of INGroup Creative, located in West Hartford, CT, USA.

What's your business, and who are your customers?

We are a women-owned minority-run marketing company that focuses on supporting small business brands. Our goal is to support both the development and implementation of various marketing services that help our clients thrive!

Tell us about yourself

I have also had a passion for finding creative ways to highlight others. Supporting the community has always been a large part of my mindset as well. I found a way to combine the two! I absolutely love helping my clients find easy ways to enjoy marketing. It's an essential part of owning a business today, and so many people find it challenging. It keeps on changing!!

What's your biggest accomplishment as a business owner?

Having a family and running a business. I am thankful that I can show my two daughters how to be successful in so many ways. To be strong, independent, creative, passionate, and successful.

What's one of the hardest things that come with being a business owner?

So often, as women, we struggle with feeling confident in our work. We do not always feel that we can charge as much as others because we may work out of our homes and have the occasional child making noise in the background. I am proud of my success as a mompreneur.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do not let your fears get in the way of moving forward.
  2. Reach out to your community. They are your cheering squad.
  3. Be consistent in your work. Find a way to develop a process that is easy for you as a business owner to follow.

Is there anything else you'd like to share?

I love sharing my story - it's important to open up with others so that we can help each other find success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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