Interested in starting your own entrepreneurial journey in health & wellness but unsure what to expect? Then read up on our interview with Crystal Ra Laksmi-Ditton, Co-Founder of Infinite Activation, located in Daytona Beach, FL, USA.

What's your business, and who are your customers?

I am a Holistic Wellness Coach. My customers have reached the point where they understand they need a body, mind, and spirit makeover or transformation but need to learn how to do it themselves.

Tell us about yourself

I was born in central Estonia and grew up spending a lot of time in nature. Nature became my first teacher. Long hours of solitude grew my hunger for human connection and contact, and it increased my curiosity to understand how we as humans function.

This led me to study anthropology at three world-class universities and make two documentaries. But the biggest of all was my inner journey while traveling to 30 countries. The healing and connections I found helped me transform my body, mind, and spirit, which inspired my clients to ask me to share my knowledge with them. This is how it all started with my inner self-development.

I have worked with self-development for over 25 years, and it has been one extended fieldwork with myself. I have tapped into many talents I did not even know I had. I am motivated by the transformations and magic that started to happen in people's lives once we can go deeper into healing and reset our inner systems. There are no limitations left after that.

What's your biggest accomplishment as a business owner?

I have owned businesses in several countries, including Norway and Mexico, and still do in Estonia and USA. I became a spiritual celebrity with my work in Estonia. I was invited to share my story on radio, TV, and many other channels in the media for many years. I created my Water Modality called Wantra and got to share it in Mexico at the Four Seasons Hotel, St Regis Spa, and a Boutique Hotel, Villa Ananda, with great success.

I created my own "Inner Family Archetype" program, which has brought happiness to many clients for many years. Now, also, becoming the Mental Fitness coach and the WILDFIRE food freedom coach has got it all together to the Holistic Wellness coaching of the Body, Mind, and Spirit levels. I am bold and courageous about new ideas, products, services, or events. I also led nature adventure retreats in Estonia, Mexico, Norway, Costa Rica, and Hawaii for many years. I have spoken on the same stage with stars like Brendon Burchard, Roger Love, and Bo Eason.

What's one of the hardest things that come with being a business owner?

For me, it has been years to keep my calendar booked and organized with my tasks. I know I am the boss of my time, but if I am not using it right, it will start to sabotage me. This is why I have finally figured out how to make it work for me, and progress is visible. If you are a business owner, your time is your number one currency.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start to collect emails.
  2. Get an accountant.
  3. Start to offer something consistently and build community.

Emails are so important, as they help you build your database. An accountant helps keep your numbers intact. Offering something consistently is essential to becoming the expert you want to be and to always being there for your clients.

Where can people find you and your business?

Website: https://infinite-activation.mykajabi.com/
Facebook: https://www.facebook.com/CoachCrystalRa
Instagram: https://www.instagram.com/coachcrystalra/
LinkedIn: https://www.linkedin.com/in/crystal-ra-laksmi-ditton/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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