Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with Sarah Swanberg, Owner of Indigo Wellness Group, located in Stamford, CT, USA.
What's your business, and who are your customers?
I own Indigo Wellness Group in Stamford, CT. We are a collaborative healthcare practice that focuses on helping people get and stay healthy. I am a Doctor of Acupuncture and Chinese Medicine, and while I treat a variety of conditions, my specialty is women's health, fertility, and pregnancy. Our team consists of acupuncturists, pelvic floor physical therapists, integrative nutritionists, psychotherapists, and massage therapists.
Tell us about yourself
I really love both parts of my job, treating patients and running the business. As an acupuncturist, I really love helping my patients understand the Chinese Medicine approach to health and am always honored to be part of their health journeys. As a business owner, I enjoy the creativity that comes with building a team and business.
What's your biggest accomplishment as a business owner?
I would have to say it is keeping my business alive and growing during COVID and listening to my intuition during that time when there was a lot of fear about person service-based businesses.
What's one of the hardest things that comes with being a business owner?
There are not a lot of models of this type of business, so it can be hard to figure out how to solve specific problems, and it requires a certain kind of confidence and trust in myself. I sometimes find that challenging!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Learn to delegate. Trying to do everything yourself is a good recipe for burnout.
- Make friends with other business owners, even if they aren't in your industry.
- Don't worry so much about competition and what others think of you. It creates fear, and that will only hold you back.
Where can people find you and your business?
Website: https://www.indigowellnessgroup.com/
Instagram: https://www.instagram.com/indigowellnessgroup/
LinkedIn: https://www.linkedin.com/in/sarahwswanberg/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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