Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Jennifer Toone Corrigan, owner of In Toone Communication, LLC, located in Providence, RI, USA.

What's your business, and who are your customers?

In Toone Communication was founded in 2004. My firm is a WBE Certified 100% woman-owned business. Our rich history of experience involves profit-driven marketing concepts, public relations programming, website development, and compelling graphic design support for new product launches, seasoned brand rejuvenation, and vital awareness boosting. The spaces in which we work include luxury brands, travel and hospitality, experiential dining, community, and educational development, and socially responsible entities.

Tell us about yourself

I established my firm based on principles that I believe translate into business success: effective and engaging communication diplomacy, an ideal combination of heart and mind, an overwhelming drive for desired results for clients, and a commitment to making positive change.

What's your biggest accomplishment as a business owner?

The greatest accomplishment as a business owner is the ability to create flexible solutions for challenging economic environments. I have surrounded myself with hyper-talented, reliable professionals who support me during uncertain times. As a team, we understand the hurdles our clients face during financial crunches or pandemics, for example. We respond by providing smart, solutions-based, creative approaches to ensure both the longevity of our firm and the ultimate success of our clients.

What's one of the hardest things that comes with being a business owner?

In the past, one of the hardest things was recognizing that a client was not the right fit for our firm. I have since learned to better discern our ideal niches and desirable working relationships. We wish to represent entities and brands that truly understand the value of our services, that have a socially responsible mission, and that are enjoyable and exciting to work with.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My top three tips for new entrepreneurs are:

  1. Surround yourself with talented, intelligent people from whom you can learn.
  2. Don't be afraid to say "no" if you feel something is amiss.
  3. Truly define your personal and professional mission, then ensure everything you do aligns.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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