Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with John Levis, Owner of In Joy Yoga & Bodywork, located in Whippany, NJ, USA.

What's your business, and who are your customers?

My business is helping people to become more functional, mobile, and pain-free through receiving hands-on bodywork and learning the practice of yoga.

Tell us about yourself

I decided that I needed to do something that made a real and necessary difference to people. Everybody has a body, and it needs optimal maintenance beyond simply exercising. I love helping people feel more alive, comfortable, and capable in their own bodies.

What's your biggest accomplishment as a business owner?

My goal was to be a full-time wellness practitioner through bodywork, massage, and yoga and to be busier than I could handle. Careful what ya wish for because I’m now working 6 & 7 days per week, some days over eight hours hands-on. I love it, though. I’m booked out weeks in advance, so get out your calendar!

What's one of the hardest things that come with being a business owner?

Juggling the schedule. There are only so many hours in the day, and you want to maximize productivity. When people cancel, it affects the projected and needed income.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Believe in what you do and, most importantly, WHY you do it. With the WHY, anything is possible.
  2. Don’t be afraid to make mistakes; every mistake is a lesson to be learned.
  3. Be optimistic but don’t be naive. Research your chosen industry and network, network, network.

Is there anything else you'd like to share?

I’m also a certified sommelier and an affiliate for a natural, organic, and biodynamic wine distributor. The wines can be ordered and shipped directly to you at

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.