Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Lynne Stambouly, CEO of Illuminated Design, located in Naples, FL, USA.

What's your business, and who are your customers?

Illuminated Design is a specialty lighting design consulting firm located in Naples, Florida. Our clients include the homeowner, the trade (architects, landscape architects, and interior designers), industry partners (general contractors, electrical contractors, cabinet purveyors, and stone fabricators).

Tell us about yourself

The passion for our trade and the opportunities to create the most beautiful lighting environments for our client's homes is our biggest motivator. We strive to produce unique and inviting spaces and designs for lifestyle, not just products/services.

What's your biggest accomplishment as a business owner?

We never give up! We maintain perseverance through both the good and challenging times - and most of all, we always want to make sure that our staff and clients are happy.

What's one of the hardest things that comes with being a business owner?

It can be challenging to juggle managing a business and customer relations, as well as creating the most optimal client experiences.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know your trade very well.
  2. Develop a thought-out business plan for both growth and survival/sustainability.
  3. Form as many partnerships and alliances as we can - with peers and the community at large.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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