Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Jody Urquhart, Motivational Keynote Speaker of Idoinspire, located in Calgary, AB, Canada.

What's your business, and who are your customers?

Fed up with living a mediocre life, I decided I wanted a memorable one instead. My unyielding ambition fuelled me into the world of stand-up comedy, a place where I learned to roll with the punch lines and turn life’s lemons into delicious lemonade. I am a motivational speaker and participate in over 100 events per year. My mission is simple, to eagerly empower worn-out professionals with humour, hindsight, and hallelujahs. I firmly believe it’s not what you do that matters- it’s how you feel about what you do.

With more than twenty-three years of experience inspiring and entertaining audiences across the globe, I deliver uplifting, engaging motivational speeches that help professionals cultivate a much-needed blissful can-do attitude towards fun and meaningful work. Every keynote is a stepping stone towards building the work-life you have always wanted.

I am the author of All Work & No Say’s best-selling book, a tongue-in-cheek insight into the rat race and how to reveal joy. My newest book Bliss Out shows people, hardworking people, how to cure a hustle hangover. In my spare time, I love to meditate and still perform stand-up comedy, but not at the same time. I do not use PowerPoint- just pure engagement, inspiration, and clean, catered comedy.

Tell us about yourself

I taught people research-backed ways to get more joy from the job. People don’t feel preached to, so I started presenting it with comedy.

What's your biggest accomplishment as a business owner?

As a business owner for twenty-six years and I thrived in the pandemic.

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner is to have balance in everything that you do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Believe in your business. Don’t take things personally. Just be steady and focus on the job. Persist.
  2. Make decisions based on logic, not emotion.
  3. Don’t copy others. Be yourself.

Where can people find you and your business?



If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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