Interested in starting your own entrepreneurial journey in beauty services but unsure what to expect? Then read up on our interview with Tara Bains, owner and CEO of Iconbrows - Professional Microblading, located in Toronto, ON, Canada.
What's your business, and who are your customers?
Our business is primarily built around eyebrows and eyelashes in Toronto. Our internationally trained beauty experts help build and create beautiful eyebrows and eyelashes through various services, from Eyebrow PMU services like microblading and fusion brows (some of our most sought after and exceptional services we have available) to training and education of new and experienced people in the microblading and beauty industry.
Tell us about yourself
As a woman, I have always been interested in the beauty industry but more as a consumer than a service provider. I was lucky to be introduced to microblading ten years ago while travelling the world. Microblading was just being developed and introduced into the beauty industry as a great new beauty service that no one was really providing. I saw the benefits and potential of the service and understood that microblading would be a beauty service in high demand and decided to take the leap to get training myself.
I now have over 10+ certifications from some of the best beauty trainers in the world. We at Iconbrows pride ourselves on bringing a style and beauty of not only Western cultures but also Asian and Middle Eastern cultures to create a unique style and look that is hyper-realistic in achieving natural-looking results. My greatest motivation is seeing how happy and satisfied my clients are, how confident they become, and how much younger and refreshed they feel after choosing us for their beauty needs. We at Iconbrows truly appreciate our clients.
What's your biggest accomplishment as a business owner?
Growing my own company from a small one-person company to an expanding industry with over 2,000+ happy, satisfied clients. We offer some of the best services and results you can achieve in Toronto.
What's one of the hardest things that come with being a business owner?
Understanding how to manage personal and business life, how to grow your business the right way, and not rely on shortcuts or false information just because it seems easier.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Understand you will make mistakes, but be prepared to handle mistakes made as well. Do not rely on social media to drive your engagement. And make sure to train and learn from proper educators with real results rather than the cheapest or loudest options.
Is there anything else you'd like to share?
We want to thank all our clients over the years that have trusted and continue to trust us with their beauty requirements. Iconbrows Professional Microblading would not be able to grow and continue to grow without our clients and their trust in us. We also have sales and special deals, so please visit our website and Instagram to learn more!
Where can people find you and your business?
Website: https://iconbrows.ca/
Facebook: https://www.facebook.com/iconbrows2
Instagram: https://www.instagram.com/iconbrows/
Twitter: https://twitter.com/iconbrowsTO
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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