Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Emma James, Founder of House of James, located in Sydney, NSW, Australia.

What's your business, and who are your customers?

House of James is an Australia-based modelling academy dedicated to empowering aspiring models with the knowledge and confidence to take ownership of their modelling careers. Women aged 15-25 are our client base - generally amateur models starting out in the industry.

Tell us about yourself

I started modelling properly when I was 17. Since the beginning, and even as a young adult attending modelling jobs, I was aware that the industry lacked professionalism, induction processes, guidance, and follow-up for young female models. This is where I wanted to make a difference in the modelling world. By creating a business that attacks industry topics head-on, answers questions before they need to be asked, and provides models with a savvy education, I want my students to walk away with the skills to make informed decisions throughout their careers.

What's your biggest accomplishment as a business owner?

My biggest accomplishment was making my very first sale 3 weeks after launching after putting less than $200 into marketing.

What's one of the hardest things that come with being a business owner?

I'd say wearing all the different hats and having everything solely on you and your commitment - If I'm too tired to send that last email or fix up planning or preparation - the buck stops with me. Accountability at its finest, and it's a big learning curve.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Put the customer first; my business coach taught me that if the customer is your number one focus, the money flows. Not the other way around.
  2. Consistency - It's been said, but I'm consistent in my approach.
  3. Try to remain positive or look for something positive even when things are stagnant - there are times when I feel like nothing's happening currently with my own business or I've run out of ideas, so I'll go for a long walk with no music and put my thinking cap on. When a door is shut, I look for the nearest window.

Where can people find you and your business?



If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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