Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Hoss Notarkesh, an Executive Business Coach, based in North Bay, ON, Canada.

What's your business, and who are your customers?

My business is Executive Business Coaching, serving startups all the way to large corporations.

Tell us about yourself

I'm an Executive Business Coach and Tony Robbins Certified Life Strategist. My coaching passion has been fostered through my 17 years of Senior Corporate Healthcare Executive career. In my last role, I supported the overall operation of ten long-term care homes across Ontario. A team of 9 Executives, over 100 directors, and about 3000 frontline staff.

My Bachelor of Science in Microbiology and Master of Business has provided me with the academic proficiency to help many individuals through their professional and personal journey to achieve their full potential.

I own and support businesses on three continents, and with that comes the leverage of understanding a common trend of excellency that drives entrepreneurs to dent the universe with their masterpieces.

I'm a USA patent holder with 11 claims, and my signature package is Passion-Discovery™, a proprietary process that is designed to optimize individuals' and businesses' full potential.

What's your biggest accomplishment as a business owner?

My innovative mindset has led to many new product designs over the past two decades. Innovation and creativity for me go beyond tangible product design, my strategy and novelty to lean process mapping and agile workflow design have helped many complex operations to enhance their productivity and efficiency.

Under my direct leadership in 2014, a $95 Million operation ranking #87 nationwide became #1 in profitability in just 6 months. In 2016 I transformed a $45 Million project ranking the least efficient and worst profitable location into the MOST profitable of the company's all-time in just 4 months.

Many more of these transformations were manifested through:

  • Enhancing team member and customer experience & responsiveness
  • Improving quality & efficiency
  • Reducing inventory & robust turnaround
  • Ensuring compliance & enhancing health and safety
  • Reducing maintenance & resource allocation
  • Increasing flexibility & innovation
  • Reducing costs & increasing profitability

What's one of the hardest things that come with being a business owner?

Staying true to yourself and your product while striving for absolute authenticity at the same time being obsessed with your clients and not your product.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The secret strategy of mega enterprises to achieve the impossible is
forecasting the future demand based on contrarian truth which is solely capitalized on their strengths and leveraging from their market positioning.

Increasing the business's revenue and profit will be the by-product of you optimising your abilities as an individual, which will translate to your business decision-making process. Every business is as strong as its leaders' psychology. Many executives and business owners that I have served over the years have grown exponentially due to gaining the confidence to take on bigger challenges, just like athletes who become the better version of themselves by adopting new tactics and support to implement them.

Believing in yourself and being willing to invest in becoming the best version of yourself is all it takes to live and achieve your full potential. We all live once, so let's live it like we mean it, with all our mighty willpower. The truth is, achieving your goals requires getting a little uncomfortable. It's true that everything you ever wanted is on the other side of fear; there is nothing to lose but everything to gain!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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