Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Frederik Hastrup-Johansson, Owner of Hornbæk & Gilleleje Fitness, located in Hornbæk and Gilleleje, Denmark.

What's your business, and who are your customers?

I am involved in different companies and projects. At the moment, I spend most of my time managing my three fitness clubs and employees, supporting thousands of customers in their daily workouts, and enjoying the local community. We are open to all kinds of members, young or old, and to whatever their physical/fitness interests might be. We will support them.

Tell us about yourself

I am motivated by our strong community, our activities, and of course, by helping other people with their goals and dreams.

What's your biggest accomplishment as a business owner?

Personally, I am very satisfied with the feeling of abundance of joy in my daily work. Experiencing so many happy customers and employees every day is, to me, the biggest accomplishment. The feeling of not having a "job" that I need to do but a "job" that I love to do. That's really something I appreciate. Businesswise, I am satisfied with the growth and expansion we have achieved, even during covid-19, which could be a stressful period as a business owner.

What's one of the hardest things that come with being a business owner?

Having responsibility for employees, customers, and the business administration can be hard in many ways. It's difficult to completely relax when your to-do list sometimes seems never-ending. But then you also need a strong mind to tell yourself that it's okay and some things can wait. It can also be a precarious situation when your friends or family start to become your customers or when customers start to become your friends.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do something which is meaningful to yourself and to others. You have to enjoy it.
  2. Take care of your employees and your relationships with them. They are always the most important bricks in your business.
  3. Get a good accountant to help you with all the financial administration. It may not be cheap, but sure it's worth it. Instead, spend your time creating value.

Where can people find you and your business?

Website: &
Facebook: &

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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