Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Hope Pedraza, Owner of Hopeful and Wholesome, located in San Antonio, TX, USA.

What's your business, and who are your customers?

I am a Certified Holistic Nutritionist, Board Certified Holistic Health Practitioner, and Functional Diagnostic Nutrition Practitioner who helps women heal from chronic gut, hormone thyroid, and autoimmune issues with functional labs and a comprehensive, holistic approach. I am also the founder of inBalance, a pilates-based fitness franchise.

Tell us about yourself

I have always been fascinated with the human body and have a love of movement. I grew up as a dancer and danced for over 30 years of my life. At the same time, I also grew up with terrible gut issues that sent me to tons of doctors, with testing after testing and really no help from the medical community. I was diagnosed with IBS, and no help was offered beyond that, no protocol, no guidance, nothing. As I got older, I began educating myself; I was able to heal much of my gut issues and other chronic issues with a plant-based diet and realized the power of proper nutrition for my body.

As I continued to study and advance my education, I also became more in tune with other aspects of wellness like stress management and nervous system regulation, and functional nutrition, and I wanted to help other women heal their bodies through these methods, so they didn't have to suffer with chronic symptoms and feel the frustration of doctors brushing them off or telling them they just have to live with their diagnosis or symptoms. Everyone deserves a shot at total wellness, and it is my goal to bring that to as many women as I can!

What's your biggest accomplishment as a business owner?

I know it sounds cheesy, but I think every client I have is my biggest accomplishment. I am able to walk them along this healing journey, and I learn from them at the same time. It's a ripple effect... dealing with women with so many mystery symptoms and false diagnoses, I am able to learn and use this with my next clients.

What's one of the hardest things that come with being a business owner?

The scarcity of time. I just want to help EVERYONE, and it's just not feasible. I plan to one day be able to scale where I have enough infrastructure in place to actually be able to help everyone!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Stay patient, lead with your heart and go with your gut.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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