Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Joey Mo, owner of Honest Physiotherapy Clinic, located in Edmonton, AB, Canada.

What's your business, and who are your customers?

Honest Physiotherapy Clinic is a one-on-one model physical therapy clinic aiming to provide unhurried, uninterrupted, and personalized care to patients. We aim for proper diagnosis from the start and use expert, evidence-based practice to get our patients better more quickly. We believe patients deserve a better version of the standard care that exists. You have your time respected, and your entire session is spent exclusively one-on-one with an experienced physiotherapist you know and trust. Our client base is looking for something more than being put on a machine and being run through a mill. They are looking to get better, stay strong, and live their best lives.

Tell us about yourself

As a physical therapy provider and a sometimes patient, I grew weary of experiencing and hearing patients complain that they were just another one of five patients at the same time "behind a curtain" being put on a machine or going through an exercise with an assistant that earned a weekend course in corrective exercises. We endeavored never to make patients feel hurried or rushed again, as if they were an inconvenience, as they are at the center of the care process.

This feeling that patients deserve better sparked the idea of developing a one-on-one care facility that mixes the care process in the most efficient and seamless manner, with our goal of getting patients out of the clinic rather than keeping them in it. Changing the status quo of the current physical therapy state keeps us motivated and inspired to move forward.

What's your biggest accomplishment as a business owner?

I think my favorite thing about what I do daily is showing that this care model works, that patients endeavor to be treated well and are happy and satisfied with this novel approach. We need to change the face of this profession, that is, physical therapy, and improve the broken state of care that exists at present, where therapists try to cram as many patients as possible into the same hour slot to make the biggest buck at the expense of the quality of patient care. I am most proud that patients have made the switch and tell me they "won't go back to the puppy mill care model."

What's one of the hardest things that come with being a business owner?

As a clinician and a business owner, the hardest part is simply being a business owner! I am first a physical therapist, and I make a terrible administrator. Learning new skills and outsourcing and delegating to helping hands has been the most meaningful (and humbling) part of being a business owner!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Leap of faith is what being an entrepreneur is all about - have a plan, execute, and trust yourself that it will materialize if you put the work and dream on!
  2. Spend your time wisely. You will be pulled in a million directions, so respect your own time (as it is finite) and be okay with being selfish if it helps keep you on track with your goals.
  3. Don't do it all by yourself! Trust others to do what you're not great at. A fantastic bookkeeper and accountant can really help avoid headaches and audits!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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