Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Laurie Whetstone, Founder and CEO of Holistic Wellness Design, located in San Carlos, CA, USA.

What's your business, and who are your customers?

Holistic Wellness Design empowers individuals, teams, and businesses to reach peak performance; however, they define it! Our proprietary HWD process provides the framework for transformation through our Wellness Coaching and Personalized Yoga programs.

We offer premium one-on-one lifestyle coaching and personalized yoga (HWD PRO Services) in person, virtually, or in our studio. Soon we will offer DIY independent study lifestyle coaching through our online course (HWD SOLO Services). And for those wishing to get a taste of what HWD is all about, our eBook is now live (available for purchase in our shop and Amazon Kindle)!

We round out our offerings with an online Library of books we've read and reviewed (books available for purchase), as well as an online shop of sports gear, fun gifts, and gift certificates (all available for purchase).

Tell us about yourself

An entrepreneur at heart, I am also an adventurer, athlete, author, business owner, coach, healer, lover of people, recovering Wall Street executive, single Mom, US Army Veteran, world traveler, and yogi. My diverse life experiences, perspectives, and skills inspired me to create Holistic Wellness Design's proprietary programs to get people what they want from life. My own lifelong journey of growth, healing, and learning is my motivation every day to want to help others to be their best selves. We all deserve to reach our full potential!

What's your biggest accomplishment as a business owner?

Transforming the lives of our clients.

What's one of the hardest things that come with being a business owner?

The endless time and resources a startup business requires.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Choose a business based on your why.
  2. Ensure you have ample runway-several years of cash to support yourself, your family, and your team, even if you earn nothing.
  3. Be flexible and willing to pivot.

Is there anything else you'd like to share?

Life is a grand adventure meant to be lived-embrace it!

Where can people find you and your business?

Website: https://holisticwellnessdesign.com/
Facebook: https://www.facebook.com/holisticwellnessdesign/
Instagram: https://www.instagram.com/holisticwellnessdesign/
Twitter: https://twitter.com/HolisticWD
LinkedIn: https://www.linkedin.com/company/holistic-wellness-design/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.