Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Danna Giroux, owner of Unique Balance, located in Toronto, ON, Canada.
What's your business, and who are your customers?
As a holistic nutritionist and wellness expert, I am in the business of educating, inspiring & empowering people to find their unique balance of optimal health and happiness. My customers are women who don't feel seen, heard, or appreciated. Busy Mom's, wives, female professionals who feel disconnected from their partner and/or from themselves, and they feel like something just isn't right. They are struggling with their confidence, and they feel like they've lost their groove. My customers often feel like they are not enough, that there is not enough time, or that they have no more energy to give. They may even feel sad, alone, and that no one understands them or how they are feeling. The Get Back Your Glow signature program is a 12-week 1:1 Full Health Transformation - Shifting Body, Diet, Mind & Soul. Get Back Your Glow was created to help support these amazing women on their path back to self. My customers are also corporate wellness clients that I assist to optimize productivity and reduce absenteeism and excessive turnover. I support corporations & their busy professionals in working towards optimal health and happiness through the 4-week Unique Balance Corporate Wellness Program and the various a la carte offerings.
Tell us about yourself
My passion for health and wellness started with fitness; being physically fit has always been an integral part of my life. More than 20 years ago, I completed the Fitness Leadership Program at Humber College. I then went on to obtain the CAN-FIT-PRO Personal Trainer Specialist certification. As my knowledge base developed and I gained more experience, particularly through multiple pregnancies, skin issues, mental health challenges, digestive challenges, and fitness and bikini contest preparation, I became acquainted with the importance of nutrition. That led me to obtain the CAN-FIT-PRO Nutrition Wellness Specialist designation.
As I experienced and observed stresses and challenges in life, as I discovered more wellness practices, and as I attended the Institute of Holistic Nutrition, I arrived to the holistic approach today that also incorporates wellness. Unique Balance evolved as a way to improve individuals’ lifestyles by embracing physical fitness, nutrition, and wellness while taking a holistic approach to motivate and inspire people to achieve balance in their lives. Routed in all this was an innate desire to get to the route of a problem rather than mask the symptom. And so emerged the Get Back Your Glow Signature Program and the Unique Balance Corporate Wellness Program, the two core offerings of Unique Balance.
My three sons motivate me each day to do what I do. As a single mom, it is important to me to show them what a strong, successful woman is, how much women can accomplish when they truly apply themselves and continuously work towards being the best version of themselves. I also know firsthand what happens when you nourish your mind, body, and soul. I am sharing that with the world to help make it a healthier and happier place for me, my children, my family, my friends, and their children. The current health status of so many people in this world concerns me yet moves me to motivate, inspire and empower people to lead and maintain a healthy lifestyle. My goal to positively impact the health status of hundreds of thousands of people motivates me each day to give tremendous value to others every day.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is positively impacting the lives of other people by helping them to be healthier and happier. There is nothing more rewarding when my client’s health status improves when they regain their confidence and self-esteem when they lose weight or gain healthy weight when they get their groove back, when they have more energy, when they are able to do things they couldn’t do before when their relationships improve, and so much more. Knowing I am an integral part of that is absolutely priceless.
What's one of the hardest things that come with being a business owner?
One of the hardest things that comes with being a business owner is knowing when it’s time to stop doing everything yourself and add to your team where needed. It can also be challenging to look at mistakes you may have made in order to learn from them and grow as well as knowing when to seek the right guidance and invest accordingly in order to take your business to the next level.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Thomas Reid once said, “the chain is only as strong as its weakest link.” Knowing your weaknesses is just as important as knowing your strength. If there is a weak point in your business, don’t be afraid to hire someone to fill the gap, get guidance or learn about whatever your weaknesses may be in order to strengthen your business and support its growth.
Believe in yourself, in your business, and your vision for your business. Without knowing, believing, and visualizing the destination, how can you take your business where it needs to go? You get what you put into it. It takes a lot to get a business off the ground running and thriving. Allocate time to do the work, put in the time to get it done, work hard, invest in yourself and your business, commit to your personal growth and business growth, and never give up.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
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