Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Erik Abramowitz, Co-Founder of Holistic Nootropics, located in San Juan, PR, USA.

What's your business, and who are your customers?

We are a blog discussing holistic, full-body cognitive enhancement.

Tell us about yourself

I am a certified nutritional therapy practitioner and current naturopathic medical student. I started Holistic Nootropics to promote holistic health principles in the context of cognitive enhancement. I've observed many people struggling with mental health issues stemming from poor health practices. I want people to understand that feeling better is much easier than they think and that leading a healthy lifestyle can help you sharpen your brain and elevate overall performance.

What's your biggest accomplishment as a business owner?

The popularity of the Holistic Nootropics podcast. People seem to resonate with the topics and guests, and knowing they're gaining helpful knowledge from those conversations is rewarding for me.

What's one of the hardest things that come with being a business owner?

The sheer amount of time necessary to get things done. Even when you think you're done, you uncover more issues and opportunities that need more time allocation.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. When you think of an idea, don't just start. Think about it, let it marinate, and see if it truly consumes you. Think about everything that can go wrong and all that you have to sacrifice to get it done. If it still consumes you, then start right away.
  2. Learn basic SEO and do search engine research using tools like Google Trends and see if people are actually searching for the thing you want to do. Don't waste your time doing something nobody cares about.
  3. Be different, daring, and exciting. Don't do something boring or something only for money. On that note, don't be afraid to make lots of money, but make sure that what you're doing fulfills you beyond the numbers in a bank account.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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