Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Viktoria Brown, CEO of HoldTheCarbs, located in Whitby, ON, Canada.
What's your business, and who are your customers?
HoldTheCarbs makes keto and high-protein baking mixes and granola. Our customers are health-conscious people who like to eat healthy, natural food but still crave some treats and food like pizza. We make your favourites good for you.
Tell us about yourself
I started HoldTheCarbs because I wanted to lose weight after giving birth to my three children. I couldn't find low-carb alternatives to some of my favourite foods, like pizza, brownies, and muffins. I have long hit my weight goals, but I still love to eat healthy, and I have a great desire to inspire others and help them live a happy life, eat delicious food and still stay healthy.
What's your biggest accomplishment as a business owner?
When people tell me that my story inspires them and that they love the food we make, I feel deep satisfaction, knowing that my business pursuit helps other people live a better life.
What's one of the hardest things that comes with being a business owner?
It takes a lot of time to run a business and to do it well. Being a mother of 3 girls and also a World Champion ultrarunner, it is hard to fit everything into my days, but I try to make the best of all worlds, keep my life balanced, and just do my best in all areas of life.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Hard work always pays off, be that running a business, running an ultramarathon, or running a family. Put in the work, and the results will come.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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