Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with DK Jones, Owner of Hippie Chemist, located in Parma, OH, USA.

What's your business, and who are your customers?

My business is wellness and longevity. I am the Owner of Soza Fitness & Wellness and Hippie Chemist. These businesses cover several facets of wellness. Movement, nutrition, and natural wellness products that help you live a non-toxic life.

Tell us about yourself

I'm Diawn (DK), an established degreed chemist, wellness expert, and owner of Soza Fitness & Wellness and Hippie Chemist in Parma, Ohio. With over 25 years of experience as a chemist in the chemical/coatings industry and over 20 years of experience in allied health and wellness, I combine my knowledge of science and wellness into holistic offerings. I formulate wellness products, provide education on natural and herbal healing, and guidance on nutrition and exercise.

I've completed my college curriculum for sports and exercise science, and I am certified by the American Council on Exercise as a personal trainer and group fitness instructor. When not working with clients, I host holistic healing events and write articles and blogs. I have been featured on several news outlets, including Spectrum 1 News, and am honored to have been voted 2018 Northeast Ohio Smart Business Women Progressive Entrepreneur, 2022 STEM Excellence Honors Award from the Black Ohio Expo, and 2022 Finalist for Power Up Global Award Power Up Summit.

What's your biggest accomplishment as a business owner?

Being able to change lives. From getting off of insulin and thyroid meds to weight loss. This is the path to longevity, good health, and an elevated quality of life. It is amazing what exercise, nutrition, and natural wellness products can do for you.

What's one of the hardest things that come with being a business owner?

That you have to do everything, you are the accountant, social media manager, business manager, customer service manager, and everything in between.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get a mentor. Someone who is successful in doing what you want to do and will help guide you.
  2. Know your numbers. Revenue, expenses (operational, payroll, etc.). Know what you need to make to make sure you are profitable. Get a good accountant who is active in your business and will guide you on finances. Also a good attorney.
  3. Align your business with a social good. It is OK to make money and improve the human/animal condition at the same time.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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