Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Stephanie Shultz, Owner of High Exposure, located in Haworth, NJ, USA.

What's your business, and who are your customers?

We own a Ninja warrior and rock climbing gym.

Tell us about yourself

I am the owner of High Exposure, an artist and toy designer who has been climbing peaks around the world for more than 30 years. High Exposure is 26,000 square-foot and is the culmination of a journey not only as a climber but as a mother's desire to continue sport with my family, High Exposure's whimsical design invites the user to play. Fear of heights takes a back seat to the fun of sitting on the toilet bowl 30 feet in the air. The satisfaction of taking on challenges and meeting them is completely gratifying.

"My vision is to create a welcoming environment for all athletic abilities—from world-class athletes to weekend warriors. I am particularly excited by the opportunity that High Exposure will provide for young people, from pre-school through high school, to discover the power that they have within themselves to reach a goal and get there. It is inspiring to witness the courage and confidence that people of all ages develop as they progress in these sports. These self-driven sports are especially powerful for children who can not find their way in the popular mainstream sports culture but still want to be a part of the community and team. Climbing and Ninja Obstacle training promotes self-discipline, self-reliance, and grit."

What's your biggest accomplishment as a business owner?

Watching a new customer, no matter what their age, climb something they never thought possible and yell, "I did it"! It is remarkable how in a single moment, you watch nay-sayers become empowered by their own movement!

What's one of the hardest things that come with being a business owner?

STAGG and have them stay focused on the integrity of the business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Define your customer base.
  2. Stay on point.
  3. Do not be a jack of all things.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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