Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Julie Dickerson, Owner of HH Body Care, located in Whitesboro, TX, USA.

What's your business, and who are your customers?

I make an all-natural deodorant that actually works. My customers have desired to switch from a typical antiperspirant to a natural deodorant but have struggled to find one that genuinely eliminates body odor.

Tell us about yourself

I started making natural body care products 10 years ago. I have always loved delicious-smelling lotions, but my skin didn't react well to the artificial fragrance and colors. So I created various body care products scented with essential oils instead of fragrance oils. I kept the ingredients simple and clean. About a year into my new venture, I was repeatedly asked by friends and family to make a natural deodorant. No one was able to find one that really helped eliminate body odor. I used the skills I had acquired in the previous year and set out to make a natural deodorant that actually worked, and I did it! I love being a small part of helping people live a more chemical-free lifestyle.

What's your biggest accomplishment as a business owner?

The fact that I have retained many customers since I started my business 10 years ago speaks volumes that my products work.

What's one of the hardest things that comes with being a business owner?

Getting the word out about my products is difficult with a small marketing budget.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find a need and create a product or service to fill that need.
  2. Ask for honest feedback from friends and family before you launch.
  3. Decide to be in it for the long haul and go for it!

Where can people find you and your business?

Website: https://www.hhbodycare.com/
Facebook: https://www.facebook.com/HHBodyCare/
Instagram: https://www.instagram.com/hhbodycare/
LinkedIn: https://www.linkedin.com/in/julie-dickerson-a6756277/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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