2 min read

Beauty is More Than Skin Deep - HerBones.com

My business is a fashion and beauty-focused blog where myself and my team do our best to recommend unique and trending styles to our large online following.
Beauty is More Than Skin Deep - HerBones.com

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Thalita Ferraz, Owner and CEO of HerBones.com, located in Las Vegas, NV, USA.

What's your business, and who are your customers?

My business is a fashion and beauty-focused blog where myself and my team do our best to recommend unique and trending styles to our large online following. Our customers are primarily female (92%), and 64% of them are located in the United States, while others are scattered primarily in English-speaking countries.

Tell us about yourself

I first got started on my business after years of working to grow my Instagram, and my followers requested that I share more looks with them. While it was quite a struggle at first, I eventually started to work with friends/colleagues to increase our content output. Now I'm able to not only blog and recommend my favorite looks, but I'm also able to manage a team of 3 other folks who help us grow day by day.

What's your biggest accomplishment as a business owner?

I'd say my biggest accomplishment up until this point has been to actually start my business. I was used to the idea of growing my Instagram and working sponsorships with other companies, and starting my own blog seemed pretty scary and overwhelming. Luckily, I have a husband who makes his own websites for a living, and he's been an incredibly helpful asset when it comes to the business model.

What's one of the hardest things that come with being a business owner?

I'm a perfectionist, and I'd say that my biggest struggle has been to hire others to help me with my work. We have a new baby in our home, and my time is limited, so that has essentially forced me into outsourcing. At first, this was VERY hard for me to do, but now that I've done it and still get the final word on any content to publish, I'm getting more comfortable with the process.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start ASAP: I delayed starting my own business for years due to fear/overwhelm. Now my only regret is that I didn't start sooner.
  2. Outsourcing is crucial to growth: When I started my business, I refused to outsource to anyone else, which really hurt my growth. Now that I'm more comfortable with it, I've noticed just how much it's increased my production and the growth of the site.
  3. Learn as you go: I think one of the most common issues for new entrepreneurs is that they consistently learn as opposed to taking action and learning as needed. After years of listening to helpful podcasts, the real growth started to happen when I lept into creating my business and only learned things when they were absolutely needed. Some call this "just in time" learning, and it's really changed the game for me.

Where can people find you and your business?

Website: https://herbones.com/
Facebook: https://www.facebook.com/hello.thalita
Instagram: https://www.instagram.com/hello.thalita/
LinkedIn: https://www.linkedin.com/in/hellothalita/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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