Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Chris Strange, Principal and Founder of Helios Digital Agency, located in Wilton, CT, USA.
What's your business, and who are your customers?
We're a digital marketing agency 100% focused on the solar industry. We provide YouTube Ads, SEO, and sales solutions that boost website traffic and drive qualified leads to solar businesses.
Tell us about yourself
I started after leaving an agency job as a UX designer. I wanted to learn more about the renewable energy industry as well as build a business around creative marketing strategies and UX design.
What's your biggest accomplishment as a business owner?
Getting one of our solar company clients 159 leads in one month, all from SEO - with no ad spend!
What's one of the hardest things that comes with being a business owner?
I'm 100% accountable for both all successes and mistakes along the way! So you have to learn from your mistakes quickly.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Establish your target customers - build your business around solving their specific problems.
- Become an expert in a specialized niche.
- Partner up with people who have complementary skill sets, don't try to do everything yourself.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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