Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Gene Gage, owner of Heartland Organics, located in Martell, NE, USA.

What's your business, and who are your customers?

My business is growing organic herbs and veggies for sale to restaurants.

Tell us about yourself

Spent the first 20 years of my adult life in an office and a coat and tie. Decided it was time to do something I really loved doing.

What's your biggest accomplishment as a business owner?

Surviving for three decades in a very competitive business.

What's one of the hardest things that come with being a business owner?

Knowing when you are growing too quickly.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a clear idea of what you want to do.
  2. Know who your customers will be.
  3. Know when to change direction if necessary.

Is there anything else you'd like to share?

If social media marketing isn't working for you, there are many other ways to get your products in front of folks, despite what many young folks think in 2022.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.