Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Shanda Sumpter, founder of HeartCore Business, located in Solana Beach, CA, USA.

What's your business, and who are your customers?

My business is showing entrepreneurs like Amy to go from an idea to a millionaire in 3 years. There are millions of hopeful-minded people that want this result, and they're tired of spinning their wheels.

Tell us about yourself

I heard an autumnal voice in my car that told me to start this business. I know it sounds crazy. I thought so too, but I decided to be obedient and called a friend to see if they'd help me launch. He said yes, and the rest was filled with many doubt-filled moments, but I never gave up on the promise that I was on the right track. Today I am motivated to help people bridge the gap in the economy right now with inflation and rising costs. To get them to rise up and realize that money is not hard to make. They're hard to get moving because of past hurts.

What's your biggest accomplishment as a business owner?

Building freedom for my family has been a big one but also having such a high success ratio in our students. Our stats of successful business owners is unrivaled.

What's one of the hardest things that come with being a business owner?

Managing team growth and keeping everyone centered on God while serving our community.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Start with building your audience of buyers before obsessing over your product. Your audience will tell you how to make your product better. Then build a sales team, even if it's two people. That's the only way to get the freedom to grow. Make sure your money is flowing with leads first and the sales team next.

Is there anything else you'd like to share?

I created a 17-minute video that explains how I built this and how virtually anyone can copy my path.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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