Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Claudia Canu, Health Motivator and Nutritionist of Health Motivation Ltd., located in Bansko, Blagoevgrad, Bulgaria.

What's your business, and who are your customers?

I'm a Nutritionist, Nutrition Coach, and Health Motivator, and I help busy people by making it easy for them to eat healthily.

Tell us about yourself

I started working on my business right after I solved the first problems regarding health and nutrition I was personally facing. What motivates me to keep going is the fact of being able to help others who are going through the same troubles I was able to overcome. I know how difficult it can be to find the right help in this society where we are constantly bombarded by contradicting information, and I know I can make it easier for people who are ready to take action for better health.

What's your biggest accomplishment as a business owner?

Changing my mindset. When I first started, I was afraid of sharing my thoughts, being out there, and talking out loud. Many fears were present, among them fear of rejection, of not being good enough, impostor syndrome, and criticism, among others. It took me a few years to stop listening to those fears. Even if they are still present, I learned to acknowledge them but not let them win.

What's one of the hardest things that come with being a business owner?

One of the hardest for me personally is to avoid analysis paralysis. As a business owner, you get to make a lot of decisions, and if you are a perfectionist, you might spend far too much time trying to make everything look perfect and overthink any small decision.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. It's never too early to start sharing about your business.
  2. Done is better than perfect.
  3. You are never too annoying.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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