Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Amy Roskelley, Owner of Health Beet, located in Lindon, UT, USA.

What's your business, and who are your customers?

If you are looking for nutrition, recipes, and meal ideas for better health and weight loss, Health Beet is your go-to source of information. With products, resources, and free guides, Health Beet can help you reach your biggest health goals.

Tell us about yourself

I started selling products that help with eating healthier in 2007. I started with a portion plate that teaches balanced meals. Fifteen years later, I still sell those portion plates! Now, with a full library of recipes and meal ideas, you can make any meal the perfect meal.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is reaching a large audience and impacting many. I'm proud of the community I've built and love connecting with people on their health journey.

What's one of the hardest things that come with being a business owner?

The hardest thing for me as a business owner is staying motivated when it feels like I'm not having an impact. This industry ebbs and flows. It's not been a linear climb, but lots of peaks and valleys.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My top three tips if you are going to start and grow a business is to plan for success, have patience, and reflect on the journey. Setting big goals seems to come naturally for entrepreneurs, but what's hard is seeing how long it might take to reach those goals. If you stop year to year checking how far you've come and how much you've grown, you'll be glad you started now.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.