Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Donna Poppendieck, Founder of Health and Wellness Online, LLC., located in Columbus, OH, USA.

What's your business, and who are your customers?

I am an online learning academy specializing in holistic health and particularly holistic mental health. My customers are continuing education-seeking professionals and others who desire to know more about my work.

Tell us about yourself

My business is a culmination of my personal experiences, my schooling, and my professional experiences. I have always been interested in psychology and education. When my health broke down about 30 years ago, I tried conventional approaches, but they were not working. I went into holistic healing and cured myself of autoimmune disease. What motivates me each day is to share my journey and many years of education and experience with anyone who may also be interested.

What's your biggest accomplishment as a business owner?

To date, I am most proud of the fact that I never give up! As with many small business startups, I am a content matter expert, but I only knew more general information on actually starting, running, and growing a business. I have worked very hard to expand my knowledge, expertise, etc., in the business realm and am very proud of how far I have come.

What's one of the hardest things that come with being a business owner?

I would say it is learning to roll with the obstacles, yet never giving up and keeping on trying different ways to succeed. If one does not give up, then one can succeed.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Never give up!
  2. Take time and carefully research your intended marketplace and what it takes to work with them.
  3. Make sure you know how you are different from your competition in a very good way and share that extensively.

Is there anything else you'd like to share?

I'd just like to encourage people to follow their dreams and believe in themselves.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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