Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Ashara Morris, Co-Founder of Harmony’s Heart LLC., located in Elbert, CO, USA.

What's your business, and who are your customers?

My husband and I are both Equine Gestalt Coaches. We went through a two-year intensive program and another 2-year program that was strictly gestalt (no horses), and we must keep up our education (CEUs) in order to stay certified. My husband coaches men with trauma, usually first responders and the military. My niche is women who are anxiously attached to their relationships.

Tell us about yourself

We started working in this business about ten years ago. It is so fulfilling to watch people let go of the thoughts, patterns, and behaviors that have been holding them back from having the life they desire. Those light bulb moments are the best! Plus, we get to work with horses, who are the world’s best coaches - we just ask the questions, and the client, working with the horse, discovers the answers.

What's your biggest accomplishment as a business owner?

Landing a contract with a drug recovery organization - their people came out to our horses a couple of times a month and LOVED it. We helped guys going through recovery to really get a feel for what it would be like to be drug/alcohol-free.

What's one of the hardest things that come with being a business owner?

The ups and downs of the business. Some months are “fat” - some are “skinny.”

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start your business knowing it’s going to be a long trip to financial security.
  2. Keep your day job while you’re growing your business.
  3. Have enough passion for the business that you’re willing to make the commitment, and make the sacrifices that it takes to get it going because it ain’t easy.

Is there anything else you'd like to share?

Make sure that you have good credentials to back yourself up. In our industry, equine coaching, people can become “coaches” in a couple of weekends. But that isn’t going to stick. Find a good, solid place to learn your craft so that you can help the most people you can. You should be in business not to make money (although that’s part of it) but to help people solve problems. Once you know what problems you want to solve, you can find a way to do it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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