Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Eric Ha, of Happy Head, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
Hair loss is a huge problem, psychologically damaging, and can cause intense emotional suffering. 85% of men and 40% of women experience hair loss (AHLS, AAD). Products in the market today are one-size-fits-all, inconvenient to buy, and can come with severe side effects. Consumers are looking for a customized solution with easy and discreet delivery. At Happy Head, we make it easy to gain confidence by taking control of hair loss with our proprietary topical hair growth medicine, hair products, ongoing support from a dermatologist, and more.
Happy Head is a new leader in telemedicine hair loss solutions, specializing in customized formulas to prevent and reverse hair loss for both women and men. Our core product is a prescription-grade, personalized topical solution that can easily be applied to the scalp and is shipped discreetly to your door. We offer a free doctor's consultation with every new subscription order.
Tell us about yourself
Happy Head's mission is to become the leader in customizable hair care, with a focus on hair growth solutions. Others in the market today try to treat "everything" - hair loss, erectile dysfunction, depression, etc. - with no specialization or expertise in their treatments. We know hair, and we only focus on hair growth. Our team is backed by only board-certified dermatologists, which are the doctors who study hair and skin. Additionally, we saw that all hair loss products in the market were "one-size-fits-all" and mass-produced. Why is this ineffective? Everyone's hair and hair loss situation is different! That's why we came up with our customized hair growth solution -- Happy Head.
One focus, no distractions:
We don't do anything else. Just hair growth. As a result, we built our whole company to support hair loss patients with hair growth. 100% of our partner doctor network doctors are board-certified dermatologists. If you went to another company, chances are your appointment will not be with a hair specializing dermatologist but rather with an advanced practice nurse or a primary care doctor with no specialty in dermatology and hair. Our specialists are what allow us to provide a custom formula uniquely for you. Thanks to our specialization in hair growth, we're able to offer a broader range of FDA-approved hair loss medicines than anyone else online.
Happy Head is the only customizable hair loss solution on the market. Each customer receives a free consultation from a board-certified dermatologist licensed in their state. Based on the consultation, the doctor then issues a specific, fully customized prescription based on age, sex, and medical hair loss history. This custom formula is made fresh and delivered with express shipping.
Always made fresh:
The pharmacist makes your topical prescription hair growth medicine fresh the day it ships. Our product is not sitting around for months like off-the-shelf products.
What's your biggest accomplishment as a business owner?
Happy Head's biggest accomplishment was scaling our business to be available across all 50 states and provided via telemedicine. Post-COVID, telemedicine has grown to become an important element of providing accessible, prescription-grade consumer health products that were inconvenient to buy. Access to doctors has been greatly improved through telemedicine, and I believe that is the future of consumer healthcare. Through Happy Head's platform, we provide easy access to board-certified dermatologists to help with your hair and scalp problems.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know your audience and the problems they face. Hair loss was formerly a taboo and embarrassing topic that people did not enjoy talking about. Yet, it's important to know that it impacts 85% of men and 40% of women, and they are not alone.
- Customer-centricity is key. If you focus your product around solutions that work for the customer with an easy-to-access, consultative approach, your customers will thank you. We provide all doctor follow-ups and consultations for free. Customers appreciate the ongoing support and will thank you in many ways (e.g., testimonials, feedback, reviews).
- Opt for quality over quantity. Don't sacrifice quality for the sake of lowering your costs. It's important to have a premium, differentiated product with a customer experience that is enjoyable. Especially if you're operating in an e-commerce environment, treat the product and packaging as if it were your retail store -- that's the first thing customers notice when purchasing your products.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.