Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Keith Anderson, CEO of Halo Life LLC., located in Stevenson, WA, USA.

What's your business, and who are your customers?

Innovating products for vibrant health, happy homes, and a better planet. Let's first talk about the elephant in the room — we're a health company that sells masks. You probably think that we'd advocate mask-wearing even if it weren't needed, but the truth is that we only truly advocate for you to take charge of your health. We have several new products coming in the next few months that underscore our commitment to the health and wellness of people like you all over the world.

Many states have relaxed their mask mandates based on data showing that Omicron is less severe, but it's important to understand that the nation's seven-day average for COVID cases is still pretty significant at over 55,000 new cases per day. Moreover, thanks to the availability of at-home testing, many COVID cases are underreported, so it's hard to get a true estimate of the burden of COVID cases.

With the news buzzing, it's exciting to think of the possibility that we're returning back to a world of normalcy, but we're often neglecting those who are immunocompromised or are still ineligible to get vaccinated, such as children. This is why we've decided to BE KIND and wear a mask when we venture out into public spaces.

We love our HALOmasks, and we know you do too! I mean, what's not to love? We've constantly exceeded CDC standards on what makes a great mask, and (in our most humble opinion) we're as comfortable as it gets. With all our amazing styles, we're sure you'll find your perfect match. To share our love for HALOmasks, we're offering a BUY 2 GET 1 FREE on all regular-priced HALOmasks, go ahead and get that mask of your dreams. Just use the promo code: SHARETHELOVE during checkout!

At HALOLIFE, we believe in the power of innovation to transform LIFE through our values of Love, Integrity, Family, and Excellence.

Tell us about yourself

I was consulting with some partners doing business in Bali making custom masks to help deal with poor air pollution prior to Covid and wanted to bring the mask to the US market. I helped them raise money and organize a new company to scale, and they asked me to be the CEO. My daily motivation is finding creative ways to bring new and innovative products to market that genuinely benefit our customers and help them live healthier and happier lives.

What's your biggest accomplishment as a business owner?

As a serial entrepreneur, the next project is always the biggest excitement and accomplishment. My partner and I are currently working on a very BOLD project to start a non-profit that will bring education and awareness to some of the biggest health challenges facing women and children today.

What's one of the hardest things that come with being a business owner?

Owning everything at a level few others are able to understand - until they are owners themselves. Similar to parenting.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Find a mentor who is best at or at the top of the industry you want to start a business in, and learn as much as you can during your due diligence period.

Where can people find you and your business?

Website: https://halolife.io/
Facebook: https://www.facebook.com/myhalolife/
Instagram: https://www.instagram.com/MyHaloLife/
Twitter: https://twitter.com/MyHaloLife
LinkedIn: https://www.linkedin.com/company/halolifeusa/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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