Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Diana Osborne, Owner of Hair Holistic, located in Toronto, ON, Canada.

What's your business, and who are your customers?

Hair Holistic empowers health through a holistic approach to hair care and wellness. We are a Toronto-based company offering natural, organic, and sustainable hair care both in the studio and online. We have a full-service salon with colours, haircuts, holistic treatments, and a beautifully curated retail selection available through our website as well. Our community spans across North America and is filled with people that are searching for a healthier, more holistic hair care experience.

Tell us about yourself

I have been a hairstylist for 17 years and made the change to a more holistic approach after a health crisis in 2016. When I didn't see a healthy salon option for me, I decided to open my own so that I could continue in the craft that I love without sacrificing my health. This dream of a safe space for me has expanded into so many other areas, and I can see the difference it makes in so many lives. I have always known that I wanted to change the world, and that is what motivates me every day.

What's your biggest accomplishment as a business owner?

There have been many milestones, but I am very proud of our expansion into the e-commerce world in 2020. I have no experience creating an online store and have really enjoyed learning and building it from scratch, exactly how I envisioned it. I have now unlocked a completely new, unlimited potential which will allow us to ensure that clean, natural hair care is accessible to everyone, even if they don't live close to our location.

What's one of the hardest things that come with being a business owner?

I love looking at the hard things and not seeing them as negative, so I would say that the hardest (and best) thing about being a business owner is that you have to constantly maintain your mindset and adjust what the business needs as it grows. I'm a hands-on person, so I tend to try and do everything, which served me well when I started, but now I see that I'm an asset to the business when I'm working as a leader and delegating to my team. Now I constantly ask myself, "how can I serve the business in my highest capacity."

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Talk to other business owners, but also understand that everyone does things differently. I get asked for advice a lot from people that want to start their own business, and I always start by saying that what worked for me may not work for you. Find your strengths, and lean into them.
  2. Always lead with your purpose. It will ground you in success and hold you through challenges.
  3. Learn the art of delegation!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.