Interested in starting your own entrepreneurial journey in unsure what to expect? Then read up on our interview with Vanessa Neshevich, co-founder of Green Moon Apothecary Ltd., located in Toronto, ON, Canada.
What's your business, and who are your customers?
Green Moon Apothecary is a witch subscription box that is delivered for each Sabbat of the Pagan Wheel of the Year. Each of our boxes includes specially curated items to assist with ritual, spell work, manifestation, divination, wellness, and self-care, with a cannabis twist!
Our mission is to provide discovery and delight as you explore different avenues of holistic wellness, spirituality, and cannabis. We will help guide you to integrate green witchcraft into your spiritual practice and indulge in self-care with a cannabis-infused twist.
When we source items for our boxes, we prioritize businesses that match our values:
Sustainability
Local creators
Businesses run and owned by women, BIPOC, and LGBTQ2S+.
We believe in paying artists fairly for their work. Our goal is always to elevate, never to exploit.
We believe in giving back to charitable organizations that share our values and donate to select organizations every month.
Our customer base is anyone who wants to explore the connection between the cannabis plant, self-care, and spirituality. Their interests are diverse and unique, but we all share similar goals, to grow as individuals, feel more connected to the earth and our bodies, and just bring more magic into our lives!
Tell us about yourself
I’ve always worked in integrated marketing and partnerships, including for some of the largest brands in Canada, but I’ve always wanted to open my own business. My friend of over 30 years felt the same way. On a long nature walk together, we came up with the idea for our business. We had subscribed to witch-themed subscription boxes in the past but felt there wasn’t anything for our niche group of witches, those that practice with the cannabis plant. Green Moon Apothecary was officially born from there!
My passion for nature, green witchcraft, and creativity motivates me each and every day. I love to stay on top of the latest trends in social media, cannabis products, and all things marketing. I really enjoy building those findings into my business.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is navigating the world of cannabis advertising. Green Moon faces rejection, restrictions, and flat-out bans from some of the biggest sources of digital advertising due to our association with witchcraft and cannabis. We need to be very creative in our marketing and communications strategies. I’m proud that we’ve been creative and gotten the word out about our brand and product offerings, despite these hurdles.
What's one of the hardest things that come with being a business owner?
Not taking rejection personally. When it’s your own business, it’s your baby, and you want your baby to grow up, be the best version of itself, and have everyone love it. I’ve learned to channel the mighty mallard when dealing with rejection and just let it slide like water off a duck’s back.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Relationships are everything. Treat everyone with kindness, respect, and understand their value. The more authentic relationships you build and nurture, the more champions you will have for your brand. This includes your internal partners. My co-founder and I are our biggest cheerleaders.
- Love what you do! When you love what you do, you make better decisions, stay motivated, and keep focused.
- Be flexible. Challenges will always come up, and no plan is ever perfect. Be ready to adjust, change, and sometimes completely start a plan from scratch again!
Is there anything else you'd like to share?
We appreciate everyone who supports our small business. We do our best to provide a special kind of positivity, love, and care into all our subscription boxes because our boxes are a reflection of ourselves.
Where can people find you and your business?
Website: https://greenmoon.ca/
Facebook: https://www.facebook.com/gmapothecary
Instagram: https://www.instagram.com/green.moon.apothecary/
Twitter: https://twitter.com/gmapothecary
LinkedIn: https://www.linkedin.com/in/vanessaneshevich/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.