Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Lisa Mitchell, Founder of Green Apple Consulting Inc., located in Mississauga, ON, Canada.

What's your business, and who are your customers?

We help Talent Management Leaders (HR, OD, L&D) embed talent programs that drive results and elevate organizational culture. We support them through transformational coaching, consulting, and training for them and the companies they serve. Our signature peer learning and mentoring program is called The Talent Trust, and it supports Talent leaders in attaining a new level of accomplishment through practical application of strategies combined with mindset work.

Tell us about yourself

I chose to launch my business after a successful 25-year career as a senior leader in the corporate world. I was ready to challenge myself in new ways and wanted more control over my time. Every day, I am motivated by the variety I enjoy in my work and by gratitude. I get to work with only the best clients and get a thrill from seeing them succeed. I also get to design my days and weeks so that I can produce my best work with less stress.

What's your biggest accomplishment as a business owner?

My biggest accomplishment? It's a combination of things that I made happen over the past year. I decided during the pandemic that I wanted to launch a podcast and design and launch 2 group programs by Q1 of 2022: the You [Reframed] Group Coaching Experience and The Talent Trust, a peer learning and mentoring program. And I did! It took intentionality and tenacity. I got myself a great business coach to help me keep myself accountable to these goals and help me push through fear and doubt.

What's one of the hardest things that come with being a business owner?

It's not as predictable as a regular paycheck. You must learn to trust the ebb and flow of revenue and opportunities.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Network meaningfully and with humility, one person at a time. Be curious. Offer your support. It will be reciprocated.
  2. Hire a virtual assistant and business coach earlier than you think you can.
  3. Don't worry about a niche right away. Experiment, reflect, and learn as you go. It will become clear in time.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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