Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Eleftheria Karakatsina, Founder of Greek Superherbs, located in East Boston, MA, USA.

What's your business, and who are your customers?

Greek Superherbs was created out of my love for Greek nature and its countless blessings. I create unique medicinal herbal tea blends with premium wildcrafted herbs handpicked from Mount Olympus, Crete, Ikaria, and Mount Othrys in Magnesia, Greece. These herbs are 100% natural, vegan, gluten-free, sugar-free, caffeine-free, antioxidant-rich & high potency with an earthy & bold taste that will transport you to Greece.

Greek Superherbs are growing in perfect conditions because mother nature is on our side. Its rocky and dry soils work like a fertile womb for them. Then I handpick them, clean them carefully and let them dry in the shade at ambient temperature to preserve all their scent and flavor.

I respect nature, animals, and all human beings. As long as I live, I will be trying to reduce my carbon footprint. That is why I have chosen carefully when and how these herbs will be sourced, as well as their pouches and packages, which are 100% compostable, biodegradable, and recyclable. My customers are people and businesses (restaurants, coffee shops, bakeries) who respect their well-being (body & soul) and seek a natural way to stay healthy and hydrated.

Tell us about yourself

I moved from Greece to Boston in 2020. Soon, I realized how much I missed Greece -both its nature and its produce that are so beneficial to our mental and physical health. That's why I decided to bring a part of Greece here to the United States. With the help of Harvard researchers, I created premium herbal tea blends of the most nutritious Greek Superherbs® that will charge your body, your mind, and your soul and fulfill your needs. My passion for these herbs and my need to make people smile every day will keep me going for years!

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is that I have managed to help many people to sleep, relax, have more energy, focus, get over a cold, digest better, and much more, and the best part is that I have received direct messages from all of them, thanking me for introducing to them these Greek Superherbs.

What's one of the hardest things that come with being a business owner?

I don't see my business as a job but as something that I love and care about. The hardest and the most beautiful thing at the same time is the responsibility you have to all of these people who try your products, especially when you run your business all by yourself.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Love what you do.
  2. Respect the environment, the animals, and the people around you.
  3. Create a product/service that will make our world a better place for the next generations.

Is there anything else you'd like to share?

I really hope that people start to think, eat, and drink healthier. I am looking forward to meeting all of you who scrolled down this far. It means you have a kind and curious mind. Welcome Greek Superherbs to your life, and let these pure and natural blends be your daily supporter.

Where can people find you and your business?

Website: https://greeksuperherbs.com/
Facebook: https://www.facebook.com/greeksuperherbsco
Instagram: https://www.instagram.com/greeksuperherbs/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.