Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with Caitlin Grater Kapoor, Founder of Grater Health, LLC., located in Pittsburgh, PA, USA.

What's your business, and who are your customers?

I help people realize that taking care of themselves can transform their lives beyond the scope of simply improving their health. My customers are people who know they want to truly feel healthy, happy, pain-free, and energized. They are sick and tired of being sick and tired and ready to work on their eating, sleeping, and stress habits.

Tell us about yourself

My first toe-dip into lifestyle medicine was when I decided to try giving up dairy products as an experiment to see how they affected my sinuses. I’d had lifelong terrible allergies and rhinitis and had recently heard about dairy being mucogenic. Within four months, I was standing under a blooming May tree without even a tickle. I didn’t need to take an allergy pill when I visited my parents and their two cats. And in the over 15 years since, I’ve not had to take an allergy medication once. I was floored that one simple dietary change could make such a difference. I became hooked on the power of food and still am today! Knowing the life-shifting power and relief it has brought to so many people with similar stories motivates me to keep shining a light on the power we have to drastically alter our health.

What's your biggest accomplishment as a business owner?

Honestly, it’s that I’m still here! There have been many times that I could have completely given up, and the dream kept nudging me. It’s been at a snail’s pace, but the dream is still alive!

What's one of the hardest things that come with being a business owner?

For me, it’s confidence. Confidence that I’m on the right path, that I have something meaningful to offer, and that it will be well received. It’s a scary and vulnerable thing with a hood deal of risk-taking, so staying confident requires some deep work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

One, talk about it a LOT. Don’t keep the idea tucked away in your brain as a pipe dream. Put it out there, so it becomes real. Two, budget for help somewhere. Technical assistance, a mentor or therapist, childcare…at some point, you will need to bite the bullet and pay for some aspect of your growth. And three, take social media breaks! The compare and despair game is REAL. Get out of the game, but keep your own ideas and forward motion going in other ways until you feel ready to dive back in with a stable and positive mental state.

Is there anything else you'd like to share?

I think the other biggest thing that has helped me is realizing that just because I’m creating my own business, I don’t have to be alone. I was a member of a coaching group for health-related business owners a couple of years ago and recently joined a local collective where my new office will be, and having, in a way, colleagues makes a world of difference in motivation and action. Other people with similar passion that you regularly interact with keep the fire alive to keep going!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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