Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Julie Wiener, Founder of Granolust, located in Montreal, QC, Canada.

What's your business, and who are your customers?

Granolust is a sinfully addictive collection of premium granola in both sweet and savoury flavours made with the finest vegan & gluten-free ingredients. Plant-based, non-GMO, and made in Canada, so you know it's sexy, Granolust is the ultimate, guilt-free way to indulge. Fair warning – Granolust is HIGHLY ADDICTIVE. Our customers are health-conscious, savvy consumers who appreciate elevated branding as well as feeding their bodies food that doesn't just sound good but that tastes good (and is good for you).

Tell us about yourself

I started Granolust totally by accident! After a 20+ year career in the fashion industry, the opportunity to turn the granola I made in small batches at home into a full-fledged business presented itself, and I went for it! Not only are our products addictive, but so is the feeling of people loving them and reordering.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is simply the fact that I ended up starting a business completely by accident, and now, five years later, my products can be found in hundreds of stores across Canada and online.

What's one of the hardest things that comes with being a business owner?

As a solo entrepreneur, the hardest thing is finding enough time to do all the things that we need to do as business owners! Sometimes we get bogged down doing day-to-day tasks and can easily lose sight of the big picture. Also, not having partners whose complementary skills balance yours can be tough.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Sometimes not having a plan can be the best open to listening to feedback and adjusting as necessary. Talk to as many people as you can! Even if I'm unsure something will come out of it, I take every call that someone wants to have. You never know. You also have to be realistic with your expectations and definitions of success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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