Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Stephanie Geiger, Co-Founder of Government Marketing University, located in Washington, DC, USA.

What's your business, and who are your customers?

Government Marketing University (GMarkU) is a collaborative, community-based approach towards knowledge sharing and skills development within the U.S. Public Sector market. We provide a foundation of resources for training, research, certificate programs, mentoring, networking, and community activities to support business to government (B2G) professionals at all levels in their careers. We are working hard to eliminate the "stuffy" perception of B2G and have fun enabling those in GovCon to grow their success in this industry through the platform we provide.

Tell us about yourself

15+ years of experience in U.S. Public Sector marketing with various leadership roles at Professional Services firms, Value-Added Resellers, and Original Equipment Manufacturers (OEMs). In 2015 I co-founded Government Marketing University, filling the need for a marketplace of knowledge to support professionals responsible for marketing and selling in the U.S. Public Sector. I get my kicks out of empowering others (especially women) and community building. As someone who had to navigate this unique market without any formal training or resources (all on-the-job learning), I'm passionate about supporting the next generation of business to government professionals to help them accelerate their success and provide a community support system in GMarkU. It fills my cup every day!

What's your biggest accomplishment as a business owner?

Our business was acquired in July of 2021, and this was a major signal that we have something extremely valuable to offer to our community.

What's one of the hardest things that come with being a business owner?

Learning to say no. Sometimes there might be a shiny new product that sounds like a growth area or new idea that sparks dreams of dollar signs, but you really have to stop and think hard about the pros and cons and the impact pursuit would have on your business. Evaluating when to take a risk and when to stay the course can be challenging as you grow your business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research on the market. Is there enough demand for your business? Or will you be entering a crowded space that bears more risk?
  2. Be authentic. Your authentic self will shine through your business, and has the opportunity to support your passions and create a more fulfilling environment.
  3. Not everything is going to be a win. Use the fails as learning opportunities. Don't beat yourself over them. Reflect and move on.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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