Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Matt Reuschle, Founder and CEO of GoTherex, located in Suwanee, GA, USA.

What's your business, and who are your customers?

We specialize in personal training for middle-aged adults that want to safely return to exercise and are seeking guidance in order to do it right. Our clients come to us after recently experiencing an event where they became aware of physical limitations that frustrated them and motivated them to make a change. For some, this is a recent surgery or inactivity during COVID; for others, this is struggling to wake surf or to pick up and carry their toddler.

Tell us about yourself

I've always had an entrepreneurial mindset and have started quite a few projects in the past under the oversight of organizations I worked for. When I made a career change to physical therapy at age 38, I realized that the compensation and lifestyle of a physical therapist did not reflect my goals, so I decided to start my own practice and create a business that both allowed me to treat patients the way I wanted to treat them without the restrictions placed by health insurance, and to create a lifestyle and income for my family that adequately represented the value that my skill set offered to clients.

What's your biggest accomplishment as a business owner?

I'm very much still in the start-up phase! I'm learning, growing, and changing daily. I would say at this point; my greatest accomplishment is successfully pulling off a major pivot in my business after the first year. We were entirely focused on telehealth at the time, and when COVID hit, we had not fully developed our product; we were front run by businesses that were further advanced in their development and lost all competitive advantage, so we pivoted to in-person care and developed a niche that we have made our own.

What's one of the hardest things that come with being a business owner?

I think the ups and downs are the hardest. Especially at the beginning, it can be hard to adjust to the long dry spells where very little seems to be happening. Then all of a sudden, you experience large growth, and opportunities abound. Only for it all to settle down into a dry season again for a while after. Before finding success as an entrepreneur, I thought that success happened little by little; now, I know that it happens in spurts but that you prepare for those jumps in growth by moving forward each day.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Embrace the risk and the day-to-day ups and downs by celebrating your wins and getting your head down in between. Second, know your end game. Build a business you want to lead, I want time freedom and location freedom, and despite working in a field where I would traditionally exchange my time for money in direct client care services, I have always been innovating and hiring additional help to allow me to build a business that doesn't require me to execute the day-to-day revenue-generating services. Lastly, get comfortable with money. Money flows in and out of your business and your life; you will accumulate some of what flows, but you shouldn't get greedy, miserly, or in general, too caught up in accumulating your share. I see too many business owners making mistakes handling money because they have a bad relationship with it; usually, it's not investing enough in the business as they view everything, especially marketing, as too expensive to "waste" money on. Once you learn the ROI for specific marketing campaigns, you will find some campaigns are literally printing money for you.

Is there anything else you'd like to share?

Enjoy the journey! As a business owner, you have broken free from the mold that you were educated to fill. Be bold, be creative, and don't give up.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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