Interested in starting your own entrepreneurial journey in marketing services but unsure what to expect? Then read up on our interview with Asher Segelken, Founder of Good Grain Creative, located in Nashville, TN, USA.
What's your business, and who are your customers?
Good Grain Creative is a marketing company focused on equipping churches and faith-based organizations with strategic digital communications. Our customers tend to be pastors, spiritual entrepreneurs, and community leaders.
Tell us about yourself
I've always been a big fan of storytelling. Before marketing, I wanted to be a filmmaker, but God had different plans. In college, I did some market research and saw that there was a need for churches to have updated, strategic digital communications. My lucky breaks included a Church Planting Pastor named Jason Dukes and an increase in demand sparked by the onset of the COVID-19 Pandemic.
What motivates me to get up and work? The fact that every data point that's generated is potentially a life changed. It helps me put forward my best work and allows me to feel incredibly accomplished when campaigns are successful.
What's your biggest accomplishment as a business owner?
As a business owner, I'm really proud of the business model I've been able to develop. It's built to be profitable, but it is also priced so that any church or faith-based organization can get the communications services they need.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that comes with being a business owner is knowing that 85% of the success is on you. Going the extra mile for a client because you're the only one that can. Time management is also tricky, but then again, finding ways to grow the business to service your clients better is another tricky piece to this as well. But it all boils down to that I, as the business owner, own the business, and the buck stops with me. Dealing with that gravity is one of the hardest parts of owning a business.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't find the biggest market to serve; find the market you would love to serve.
- Create a business model that maximizes people's ability to make a transaction instead of trying to maximize the dollar amount of each transaction.
- Expect to be wrong and be glad about it; discovering you're wrong is typically the next step in getting something right on.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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